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Oracle Marketing is an internet-based marketing management application, which automates the entire marketing process, evaluates return on investment (ROI), and facilitates continuous improvements in campaign performance. Oracle Marketing empowers marketers to plan, manage, execute, analyze and maximize returns on all customer-centric marketing activities. Oracle Marketing functions include comprehensive campaign and list management; campaign fulfillment and execution; customer and partner management; iMarketing for web based marketing; and message and collateral management.