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Oracle E-Business Suite Marketing is an internet-based management application, which automates the entire marketing process, evaluates return on investment (ROI), and facilitates continuous improvements in campaign performance. Oracle E-Business Suite Marketing empowers marketers to plan, manage, execute, analyze and maximize returns on all customer-centric marketing activities. Oracle functions include comprehensive campaign and list management; campaign fulfillment and execution; customer and partner management; iMarketing for web based marketing; and message and collateral management.