Oracle Modern Best Practice—B2B Search to Cart

B2B Search to Cart
Make B2B Buying Easy

B2B Product Search to Cart

Create a more personalized and engaging buying journey for your business customers. Increase website traffic with search engine optimization. Improve customer satisfaction by proactively engaging buyers when they need help. Use advanced search and navigation to help customers find products quickly in online catalogs. A modern best practice enables you to transform the business buying process to build a great commerce experience.


Search Engine Marketing
Mobile. Analytics. Social. icon Mobile. Analytics. Social.

Search Engine Marketing

Drive website traffic by improving search engine optimization (SEO) from buyer online searches.


Identify User
Acquire Capital Assets icon Mobile. Analytics.

Identify User

Display relevant landing pages based on search terms. Encourage buyers to log in by offering a catalog, price list, or other content.


Personalize Online Visit
Mobile. Social. icon Mobile. Social.

Personalize Online Visit

Apply prenegotiated pricing to users under contract. Deploy responsive design for optimal viewing on all devices. Proactively engage with chat or call throughout their online visit.


Locate Intended Products
Mobile. Analytics. Social. icon Mobile. Analytics. Social.

Locate Intended Products

Reach high relevancy results with advanced search and navigation for online catalogs. Pinpoint intended items with detailed attributes and rich product data.


Configure Product Offering (Optional)
Mobile. Social. icon Mobile. Social.

Configure Product Offering (Optional)

Guide product configuration using predefined rules. Display pricing and cross/up-sell suggestions based on user selections.


Manage Cart
Mobile. icon Mobile.

Manage Cart

Add items to cart from current session or saved list. Allow users to split order lines into different shipments, locations, or payment methods.


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