Solutions Oracle SCM — Planification des promotions

Planification de la Supply Chain

Concentrez-vous sur vos clients et dynamisez vos sources de revenus. Prenez plus rapidement des décisions de planification plus judicieuses. Alignez les plans sur les opérations pour obtenir des résultats.

Promotions Planning

Oracle promotions planning solutions provide powerful forecast analytics and collaboration capabilities to optimize the effectiveness and profitability of your trade promotions. Determine which marketing tactics will yield the maximum return on investment by simulating different scenarios and analyzing sales history with advanced data mining technology.

Promotions Optimization

Trade Planning and Optimization

Control spending, exceed sales targets, and maximize promotion return on investment (ROI) with analytics and enterprise collaboration.

  • Close the loop of trade promotion management by tracking and resolving deductions and other settlements
  • Use advanced data mining technology to understand the best promotion tactics
  • Use retailer point-of-sale and syndicated data to measure, predict, and optimize promotion lift
  • Understand all components of promotions including cannibalization and stockpiling
  • Maximize promotion ROI
Data sheet: Demantra Predictive Trade Planning and Optimization (PDF)

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