Group AMANA builds a foundation for future growth with Oracle CX applications
Leading Middle East design and build company boosts sales, unifies data, and makes AI-driven improvements with Oracle Customer Experience (CX).
“Our commitment to delivering with certainty extends beyond construction — it’s about creating a seamless, transparent, and high-value experience for every client and partner we work with. By integrating Oracle CX, we’re equipping our teams with the tools to communicate better, act faster, and make more informed decisions, all while keeping the client at the center of everything we do.”
Group AMANA is a leading design and build company, specializing in commercial construction, with over 1,500 projects and 8,000-plus employees. Because company leaders recognized that exceptional customer experience was essential for sustained growth, they sought a unified CX application that would seamlessly integrate with AMANA’s existing Oracle Fusion Cloud applications. After implementing the Oracle Customer Experience (CX) suite of applications, Group AMANA unlocked new opportunities for cross-selling and up-selling across the organization while managing costs and operations more efficiently. The company connected previously fragmented order-to-revenue processes to create a smoother, more efficient customer journey. The unified data models provided by Oracle CX including Oracle Eloqua Marketing, Sales, CPQ and Fusion Data Intelligence helped Group AMANA deliver the right information to staff at the right moments, empowering better decision-making. Plus, the rich CX data foundation allowed the company to tap AI capabilities to identify opportunities for operational improvements, such as improving win rates and ordering accuracy.