Oracle named a Leader in the Forrester Wave for Digital Experience Platforms (DXP) 2021 report

This year’s report evaluated the 13 most significant digital experience platform providers based on 26 criteria. Oracle Advertising and Customer Experience (CX) was one of only four Leaders and received the highest possible score in 19 of the 26 criteria including: vision, market approach, and partner ecosystem, as well as campaign management, digital commerce, customer analytics, and customer journey management.

According to the report, "Forrester distills a digital experience down to four solutions: 1) understanding the customer with data, 2) creating the experience with content, 3) tailoring that experience to fit the context with marketing, and 4) delivering value with commerce."

Oracle Advertising and CX includes those four solutions and a wide range of digital experience capabilities within a suite of connected applications that help you build a complete view of your customer and their every interaction across advertising, marketing, sales, service, and ecommerce.

• Data: Oracle Unity Customer Data Platform helps you understand your customers by bringing together online, offline and third-party data into a single, dynamic, 360-degree customer profile that updates in real time.
• Content: Oracle Content Management offers a universal content hub so you can create, manage, and deliver meaningful experiences with tailored content, at each step in the customer journey.
• Marketing: Precisely targeted, omnichannel experiences are possible with our suite of B2B marketing and B2C marketing solutions.
• Commerce: Oracle Commerce makes it easy to move your business online and create personalized buyer experiences.

Take your digital experience strategy to the next level with Oracle’s architecture and ecosystem

Beyond these solutions, we leverage decades of digital experience expertise, cutting-edge, cloud native technologies, and an ecosystem of partners and customer support services that drive us toward our singular goal: our customers’ success.

• Powerful cloud native tools: All of Oracle’s services are cloud native and run on our next-generation Oracle Cloud Infrastructure, with the flexibility to run any workload, anywhere and the protection of Cloud Infrastructure security.
• Flexible point solutions: Oracle embraces and balances the need for a preintegrated suite with the ability to tailor and extend your solutions with tools, such as Oracle Digital Assistant, Oracle Visual Builder Studio, and Oracle Process Cloud Service.
• Partner network and cloud marketplace: Our global, cross-portfolio Oracle PartnerNetwork of more than 25,000 certified partners help guide strategy and provide expertise. But that’s not all. Our CX-focused ISV partners offer more than 4,600 extensions and services.
• Training and communities: Oracle University's portfolio-wide education, training, and certification offer our customers both on-demand and live educational courses. Oracle communities as well as virtual and in-person events allow you to engage with your peers and Oracle product leaders.

Mazda Motor Europe selects Oracle as the best fit for a modern digital experience platform

Mazda Motor Europe selected Oracle over all other solutions for its usability, efficiency, intuitive campaign planning and management, and integration with other applications.

Once we had Eloqua implemented across Europe, we quickly realized that we could achieve even further customer experience benefits by combining Eloqua with Oracle Maxymiser, Oracle Unity Customer Data Platform, Oracle Infinity Behavioral Intelligence, and Oracle BlueKai Data Management Platform.

Sandy KlamaManager, Customer Interaction Management, Mazda Motor Europe Read the full story

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