Gain insights into customer behaviors and use those insights to improve their digital experience.
Create and administer CX tags to start building your digital strategy. Use tags to unobtrusively collect user behavioral data on your websites or web applications that your customers access.
Develop timely and relevant recommendations based on specific data.
Easily connect to your Oracle Marketing solutions, such as Oracle Responsys, Oracle Eloqua, or other third-party data stores, through an API. The connections you configure can be used when creating actions that you use to define the type of data you want to deliver from Infinity to the martech system included in your connection.
Begin exploring your data through Infinity’s reporting and analytics tools. Use a set of standard reports or build your own to dig deeper into campaign performance, track the effectiveness of your online content, gain insights about page performance, discover where people are coming to your pages from, and more.
Use Infinity’s analytics capabilities to identify anomalies or trends you should act on.
Get the best outcomes for your campaigns and reach your business goals by using the opportunities insight layer.
Review dynamically surfaced opportunities presented to you as a set of three cards in the areas of retargeting, personalization, and recommendations.
Create actions to automatically and immediately occur based on specific customer behaviors as they are identified.
For example, you could adjust your campaign to re-engage customers by specifying steps that should occur if you detect a product abandonment spike anomaly.
Apply filters to qualify and customize actions to further target your customer data. For example, you could narrow in on customers who have engaged with a specific campaign, are looking at certain product categories, or whose customer lifetime value is over a certain amount.
View results as they occur. As shown here, 18,000 customer engagement triggers were delivered, resulting in a 1.2% lift in revenue.
As relevant data flows through the system, an increase in customer data should lead to detecting even more opportunities for recommended actions.
Oracle Infinity helps marketers drive better results by using customer behavioral intelligence to raise opportunities for them to create compelling and effective digital customer experiences.