Digital Body Language and Data Activation Help Create Better Emails
Transitioning from a batch technique to more tailored email campaigns can significantly improve your email deliverability. To get the best results, you will need to create emails that your recipients are more likely to be interested in. To make your emails relevant to your audience, you need to know their preferences and interests. What struggles and business problems are they dealing with?
Your digital marketing platform (DMP) will have information on your targets. That data will provide insights on how to properly reach and connect with your targets. Data activation is the process of putting the data stored in your DMP into action.
You can also use the data found in your target’s digital body language. Much like a person’s body language can give away their feelings and true intentions, a target’s online activities provide insight as well. By closely measuring the online activities of customers and prospects, you can gain develop an understanding of your potential customers’ behavior and mindset.