Deliver personalized experiences across digital marketing channels to interact with patients, helping them stay engaged with their health. Oracle offers digital experiences tailored for each patient, helping you to improve outcomes at the individual and community levels and create the kind of experiences that drive engagement.
Interact with current patients and engage members of the broader community when, where, and how they prefer—whether that means email, SMS/MMS, or mobile notifications. Provide helpful tips and advice to help them stay healthy. Learn which outreach strategies are the most engaging so you can build trust with both new and existing patients.
Promote new, innovative treatment options, publicize medical advances, and highlight specialty areas through orchestrated, omnichannel marketing campaigns. Highlight mission-related, philanthropic, and community initiatives. Grow your brand locally, nationally, or globally.
Configure integrations to use data from your CRM, electronic medical record (EMR), or electronic health record (EHR) systems, and population health management systems to deliver relevant communications and community outreach. Use AI and machine learning to analyze trends and run highly targeted public health campaigns focused on education and prevention. Segment patient populations across broad geographic regions and deliver HIPAA-compliant email communications at scale.
Orchestrate wellness program campaigns that develop relationships, promote healthy behaviors, and encourage routine preventive care and highlight specific resources. Get the right messages to the right patients to strengthen relationships and build trust. Understand your communication history with patients and tailor future outreach to specific audiences. Offer medication adherence programs across channels to increase the availability of care, enhance patient experiences, and improve patient health.
Improve outcomes for patients and the broader community by reaching out to encourage preventive care. Make it easier for patients to access well care early and motivate them to put their health first.
Get the right health information to the right people at the right time. Offer personalized articles, content, and communications about care options, health services, preventive care, and more.
Use AI-enabled capabilities to tailor communications to every individual—whether that means understanding when to reach out, how often to reach out, and what to say. Engage every current and prospective patient in the moments that matter.
Leverage a HIPAA-compliant solution to securely consolidate and segment patient outreach data. Customize campaigns for different groups of patients and community members so they resonate.
Automate repetitive marketing tasks and launch campaigns quickly, easily, and at scale—all without IT. Manage data, segment patients, and launch campaigns with an easy drag-and-drop tool. More effectively allocate marketing spend and resources to the initiatives that need it.
Earn patients’ loyalty by understanding their needs and supporting them with the right information across different life stages. Build trust with each individual as their health concerns change from adolescence and early adulthood through middle and old age.
“[Oracle Eloqua’s] deep and sophisticated functionalities, connected data, strong integration with CRM systems, and enterprise scalability come with the platform, as well as a global go-to-market presence.”
Shashi Seth, Senior Vice President, Oracle CX Marketing
I’ve recently spent a lot of time reading about the future of technology and marketing, and artificial intelligence (AI) is one theme that just keeps coming up. It’s become so pervasive in our lives, embedded in our cars, televisions, phones, appliances, the electric grid, and much more. Thanks to the progression of AI to this point, the number of use cases that already exist—including some great potential opportunities for marketing—may surprise you. Here are a few of my latest observations.Read the full post