Oracle Data Cloud offers strategies for customer loyalty and conquest marketing to win over prospects throughout the car-buying lifecycle. We measure their impact based on what matters most—vehicle sales. Partnering with IHS Automotive, we use in-market timing signals from both offline and online sources.
Successful B2B marketing requires driving awareness and engagement with the right decision makers throughout long sales cycles. Oracle B2B audiences leverage proprietary insights and strategic partnerships with leading B2B data providers to deliver access to more than 400 million business professionals in the digital channel. Target B2B buyers using over 4000 targeting options, including powerful account-based marketing capabilities.
It’s crucial to reach consumers at the right time when it comes to financial products; which is why our audiences connect you to consumers who have performed actions like using financial calculators, comparing credit-card offers, mortgage rates, insurance products and retirement plans.
Connect buyers at the brand, category, and basket level. Our Oracle ID Graph has the highest accuracy in the industry. We strategically partner with CPG brands and retailers—identifying, executing, and measuring the success of their programs.
Reaching the right fans is easy when you understand their interests and passions. Increase awareness and drive engagement with Oracle’s media and entertainment audiences, fueled by online and offline data at scale.
While consumers are spending more time on digital devices, 90 percent of their purchases are made offline. Our solutions serve retailers across digital and traditional channels, helping them connect online and offline worlds to better understand and engage buyers.
Connect with B2B technology buyers in the market for new solutions. Oracle’s OnRamp onboarding solution helps you reach your existing customers and engage them across the purchase lifecycle.
Connect with customers and tailor campaigns as they move through the lifecycle—from prospects to advocates—and win back former customers.
Whether you’re looking to promote a travel destination or attract specific travel personas, we’ve got you covered. Our audiences contain users searching/browsing for flights, hotels and car rentals sourced from leading online travel agents and travel comparison sites.
How changing consumer behavior inspired them to adopt an “always on” media strategy.
“We’re fortunate enough to work with Oracle, a partner who’s willing to co-innovate with us. We’ve found that to be incredibly valuable, making a substantial impact on our business. They took our challenges and were willing to act upon them, and to market solutions that didn’t previously exist.”
“To connect more deeply with our customers we look at data to help build our brand and bring in a new tribe of consumers.”