Get a complete, cross-channel picture of CTV, linear TV, and digital video ad performance to optimize your advertising campaigns.
Prevent ad placement on disinformation sites with Oracle Advertising and the Global Disinformation Index (GDI)—our first-to-market partnership.
Measure general invalid traffic (GIVT) for in-game environments, including in-game 3D advertising across PCs, consoles, mobile, web, and virtual reality (VR).
Oracle Moat delivers solutions that are critical to measuring advertising effectiveness, including verification and attention, reach, and frequency as well as sales lift measurement.
Moat Analytics features pre- and post-bid solutions for brand safety, invalid traffic avoidance, and viewability. Advanced attention metrics reveal how consumers are engaging with your ads across channels and devices.
Moat Outcomes provides fast, easy access to ad effectiveness data, empowering you to make decisions while your campaign is still in-flight. Evaluate campaigns across all digital channels with both historical and real-time performance data to drive better performance.
Moat Reach helps you eliminate waste and understand if your ads are reaching the intended audiences at the optimal frequency. Moat Reach gives you insights by using deduplicated impressions that link back to anonymized individuals and households.
Thanks to Oracle Moat, Duracell is improving campaign efficiency in three areas: making sure ads are reaching their intended audiences, verifying they are valid and viewable, and assessing whether they resonate with in-depth TV attention data.
Optimize campaign results, maximize campaign budgets, and reduce the risk to brand reputation with a full suite of brand safety and measurement solutions.
Publishers can discover and optimize the value of their audiences and inventory. Our suite of measurement solutions helps you tell better stories about the effectiveness of your inventory and audiences. Differentiate your offering and maximize the value of your media.
Platforms can easily establish trust and credibility with advertisers and partners by verifying the value of their solutions with Oracle Moat’s independent measurement solutions.
Verify impression delivery in valid, viewable, and brand-safe environments. But don’t stop there. Better understand advertising effectiveness across all channels, measure reach and frequency, and use campaign analytics to see what drove offline lift. You’ll get the full story with Oracle Moat Measurement.
Mollie Spilman, SVP, Head of Revenue and Operations, Oracle Advertising
As part of our commitment to support a skilled workforce in the dynamic "technology economy," we are introducing free Oracle Moat training via Oracle University. The Oracle Moat Measurement explorer training path enables current and aspiring adtech professionals to gain a foundational understanding of Oracle Moat’s award-winning ad measurement, analytics, and brand safety/suitability capabilities. Continue reading to learn what fields and roles are perfect for this training and how to get started.Read the complete article
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Learn key tactics to maximize campaign ROI at our digital events. Get informed on today's most pressing topics such as invalid traffic detection (IVT), brand safety, attention analytics, and more.
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