From Spotify and Netflix to YouTube and Steam, the way consumers ingest media and entertainment is constantly evolving. Massive amounts of content are being created and shared every day.
To remain competitive in an age of digital immediacy and user-defined content, traditional media organizations must efficiently manage and scale digital distribution without loss of revenue or incurring large OpEx costs.
That’s where AI and database automation come in.
By simplifying their content supply chains, postproduction processes, and database operations, and traditional industry players can accelerate content delivery. They can also develop new means to scale profitability, and respond to new agile competitors.
In addition, advanced analytical capabilities introduce greater predictability to areas such as advertising, security, and customer demand. In fact, 85% of industry executives believe that digital innovation will help aid cost transparency in technology and marketing functions.
In a consumer-focused industry, Oracle Autonomous Database is helping companies improve operations and increase agility to meet fluctuating customer demands. This enables businesses to produce more creative, effective services for users. In addition, automation and analytical capabilities enable businesses to reduce costs while making informed decisions that help curate relevant content to drive retention.
OUTFRONT turned to Oracle Autonomous Data Warehouse and Oracle Analytics to speed the process and expand the insights. Today, in minutes, the company can load and merge terabytes of data and securely publish interactive dashboards for its salesforce. The salesforce can now share a comprehensive view of customers’ ad spending—across outdoor, online, TV, radio, and print channels—to show them how their investment would perform better by shifting spend to outdoor.
The cloud-based Oracle Autonomous Data Warehouse requires OUTFRONT to pay only for the capacity it uses, so it costs less than on-premise and other subscription database cloud solutions while delivering more robust performance.
Because Oracle Autonomous Data Warehouse is self-tuning, self-patching, and self-securing, IT staffers no longer need to spend 25% of their time on administrative tasks, freeing them to work on higher-value data modeling.
“Oracle helps us achieve maximum results for our
customers, which in turn grows our business.”
Derek Hayden, SVP Data Strategy and Analytics, OUTFRONT Media
Agea is a media company that publishes Clarín, the largest newspaper in Argentina. To accelerate its shift to digital content and advertising, Agea turned to Oracle Cloud.
Oracle Autonomous Data Warehouse with Oracle Big Data Appliance helped the company to reduce maintenance costs by 50%, increase availability, (compared to a previous on-premise Teradata solution) and build a 360-degree customer view by tracking 20 billion clicks and searches a day. And by integrating data from Autonomous Database Warehouse with Oracle Marketing Cloud Applications, Agea has empowered marketing business users to drive more-targeted, personalized campaigns, reduced time to market from four days to hours, and grown revenue by US$2 million in 18 months.
“The biggest challenge before adopting Oracle
Autonomous Data Warehouse was analytical maintenance.
Now, we’ve reduced ouranalytics costs by 50% and we have more
time to spend on new business initiatives.”
Pablo Giudici, Manager, Big Data and Analytics, Agea Clarín