The impact of autonomous
technology—by industry

Consumer Goods
and Retail

Traditional supply chains are being tested by changing buyer expectations, shorter product lifecycles, new regulations, and fluctuating demand. In addition, products have been replaced by personalized and connected experiences as the key competitive differentiator.

To win customer loyalty and drive growth, retailers and consumer goods manufacturers must deliver the best products while also improving end-to-end supply-chain efficiency.

Organizations are using emerging technologies to automate their processes and deliver end-to-end visibility for real-time decision-making. It enables them to identify market patterns, customer behaviors, and accelerate time to market—all while staying compliant with the latest industry regulations.

Retailers can also tap into onsite and ecommerce customer behavior to make smarter decisions about promotions, sales strategies, and customer communications. In fact, an autonomous database and cloud platform can help achieve this at scale, and even free IT resources to focus on developing innovative new customer experiences.

Oracle is empowering commerce for more than 5,000 retail deployments, helping organizations anticipate demand and inspire new forms of engagement. Oracle Autonomous Database provides extensive analytics that allow companies to make more-informed business decisions for improved customer retention. Digital and analytical tools allow companies to stay connected with their customers, for quicker response to consumer needs and improved production of competitive goods and services.

Select a case study

Drop Tank is a solutions provider of fuel loyalty programs based in Illinois. It has partnerships with major fuel providers such as Marathon Petroleum, as well as household names in the retail, consumer goods, airline, and hotel industries.

The company uses Oracle Integration Cloud to automate multiple point-of-sale systems, as well as Oracle Autonomous Data Warehouse to autoscale its marketing campaigns 500× in seconds. As a result, Drop Tank can better grow and expand to support millions of its loyalty members, and increase its retail presence from 3,500 to 10,000 units without expanding IT maintenance and support.

“Oracle Data Warehouse enables us to stand up a data warehouse in about an hour, and then within four hours, we’re able to start pulling information that’s useful to the business—that’s the kind of speed to market that we need to be successful.”

David VanWiggeren, CEO, Drop Tank

Read the full Drop Tank story

TaylorMade Golf is a leading golf equipment manufacturer with multichannel sales. In its growth, it turned to Oracle Autonomous Data Warehouse to help underpin its cloud-modernization strategy and drive innovation.

By taking advantage of the platform’s scalability, analytics tools, and autonomous capabilities, the company can better prepare for seasonal workloads, pinpoint opportunities for business diversification, and accelerate infrastructure performance. Data warehouse projects can be set up in days. And compared to its previous on-premise database solution, TaylorMade Golf has achieved a 40× increase in performance and moved 1 TB database out of ERP on-premise, reducing costs by 40%.

“With Oracle Autonomous Data Warehouse, we now have a scalable, low-cost cloud platform to power our business. This will help sustain growth and free up valuable employee time so they can focus on more mission-critical initiatives and be more creative.”

Tom Collard, VP of IT, TaylorMade

Growing a business in a volatile market takes rapid, accurate decision-making—and that requires fast access to detailed sales and financial data. Despite China’s falling demand for cars, Jiangsu Wenfeng Auto Chain Development Company has achieved an impressive 8% increase in sales revenue for Mercedes-Benz, Cadillac, Lexus, and Volvo vehicles.

The company has used Oracle Autonomous Data Warehouse to open up silos of dealership data, and see front-end sales and financial data for real-time, multidimensional analysis for personalized, targeted marketing. The company has reduced IT costs from the self-patching database, eliminating maintenance and consumption-based pricing.

“Due to complex management processes, the domestic auto retail service industry is backward in digital operation management.”

Yingzhen Gu, Vice President, Wenfeng Auto

Read the full Wengfeng Auto story

d.light has changed more than 100 million lives across Africa, China, and India. Using a simple, pay-as-you-go business model, the company leases clean, solar-powered appliances for just cents per day toward ownership.

To gain visibility across such a diverse business and customers, d.light needed to move its data from spreadsheets into a reliable, cloud-based analytical platform. By choosing Oracle Autonomous Data Warehouse with Oracle Analytics, it was able to cut time to insight from hours to minutes, while reducing DBA workload by 75%.

“After implementing Oracle Autonomous Data Warehouse, we were able to consolidate data from different sources to get a holistic view of the business and the customer. Our business users benefit from fast insights to understand the market and get to the market faster.”

Jeremiah Ochieng, Director of Technology, d.light

Read the full d.light story

In a competitive market, Beijing Hehegu Catering Management’s fusion of Chinese cuisine and fast food service is a clear winner. The company has enjoyed phenomenal growth since 2003, and is now one of China’s largest fast-food chains.

Its success has been driven by its ability to analyze data from the 60,000 orders taken every day by Hehegu's 150 stores. The company uses Oracle Autonomous Data Warehouse to build clear customer profiles for real-time marketing, sales, and inventory insights and trends. Operational costs were reduced in eight weeks by avoiding unnecessary material loss.

“After years of effort, Hehegu ingeniously blended traditional
Chinese dishes with fast food elements, which have been
well received by consumers.”

Zhao Shen, Founder and Chairman, Beijing Hehegu Catering Management

Read the full Hehegu Catering report

PTG Energy provides fuel products and convenience items to 10 million loyal customer members through a fleet of 500 delivery trucks, 1,800 fuel service stations and 200 Maxmart stores.

As increasing amounts of data rolls in daily from customer interactions and store operations, Oracle Autonomous Data Warehouse automates data loading and integration to reduce time to generate business performance reports from 2-3 hours or days to minutes.

Oracle Analytics expanded strategic insights of store performance by any measurement, empowering retail business managers to optimize store footfall, inventory, and costs by time of day.

“Oracle Autonomous Data Warehouse helps us to adjust our business quickly to meet and exceed customer expectations. Our PTG mission is to create the utmost satisfaction for customers, partners, and employees. Oracle helps us do this everyday.”

Dr. Vanlapha Santithammarak, Chief Transformation Officer, PTG

and Distribution