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Rob Tarkoff
Oracle Executive Biography

Rob Tarkoff

Executive Vice President, Advertising and Customer Experience


Rob Tarkoff leads the Oracle Advertising and Customer Experience (CX) product and go-to-market strategy for the advertising, marketing, sales, commerce, and service product lines. His goal is to help companies succeed in providing their customers with the best experience across the front office.

Rob spent the past 15 years focused on customer experience, developing products and businesses for both large and early-stage companies; he joined Oracle in 2018. Previously, as president and CEO of Lithium Technologies, Rob created the leading software in online communities, leading to the company’s sale to Vista Equity Partners. Prior to that, he ran the Digital Enterprise business for Adobe, leading several key acquisitions.

Rob holds a BA from Amherst College magna cum laude and a JD from Harvard Law School.