Oracle Modern Best Practice—B2C Interest to Purchase

Mobile. Social.

Review Shopping Cart

Summarize items in the cart with latest pricing, discount, and availability information.

• Video: Oracle B2C Commerce in Action (7:08)

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Send Abandoned Cart Reminder (Optional)

Entice visitors to return to complete shopping via e-mail or display ads. Offer incentives such as free shipping, discounts, and where-to-buy in stores.

• White paper: Powering the Cross-Channel Customer Experience with Oracle's Complete Commerce (PDF)

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Maximize Up-Sell and Cross-Sell

Don’t let customers lose interest. Make offers and cross-sell and up-sell recommendations relevant to the items in the cart and first-party data.

• Video: Subscription Commerce in the Now Economy (2:29)
• Article: What the Content+Commerce Equation is Missing: the Customer and Their Context (PDF)

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Apply Promotions

Intelligently and automatically apply discount codes from e-mail or ads. Make it easy for users to apply other promotional codes as well.

• Video: Oracle Commerce Experience Manager (2:57)

Mobile.

Offer Flexible Payment Methods

Enable customers to select from multiple payment methods.

Mobile. Social.

Track Order

Provide real-time order status and details that can be viewed from multiple channels and devices.

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Share Experience

Encourage customers to share the order on social networks, with the ability to rate purchases and provide feedback.

• Article: Eight Best Practices to Deliver Great Commerce Experiences (PDF)

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Post Purchase Interaction

Monitor customer online behavior. Set up a trigger to send targeted follow-up offers and communication.