Create highly personalized and relevant shopping experiences by optimizing your customers’ digital journey in real time. Oracle Infinity Behavioral Intelligence uses customer preferences, interest, intent, context, purchase patterns, and more to predict the next best offer, promotion, or action for each person.
Monitor and capture customer behaviors as they happen and leverage them to personalize the customer experience at scale.
Reduce customer churn by providing promotions, content, and product recommendations that resonate best with each individual customer.
Blog: How real-time data helps retailers provide relevant offers and recommendations
Use customer data to better understand their preferences and deliver more relevant omnichannel experiences and messaging.
Essential strategies for personalized cross-channel marketing
Take advantage of our built-in integrations, flexible APIs, and data streaming to embed rich behavioral data into your marketing ecosystem for deeper omnichannel personalization and conversion.
How behavioral intelligence powers marketing automation and campaign management
To provide personalized, proactive shopping experiences for their customers, Neostar uses Oracle Marketing to track user behavior on their website and to follow up with relevant products and suggestions within their marketing campaigns. See how they did it.
Improve digital shopper experiences with advanced real-time personalization.
Determine which campaigns work across your digital properties and then build on those experiences.
Analyze the most impactful areas of your ecommerce website or mobile app to see what visitors are engaging with. Knowing what resonates with them enables you to drive more conversions.
Provide customized product or content recommendations in real time at the right time.
Leverage an end-to-end view of customer behavior to evaluate your digital campaigns and understand where modifications may be needed.
Gain insights into future customer behavior with calculated propensity scores to predict the likelihood customers convert or reach a specific objective.
Determine which actions make an impact and monitor results in real time using dynamically surfaced opportunities.
Improve marketing campaign results and the digital customer experience.
Dave Stark, Product Marketing Manager, Oracle
See how Oracle Infinity Behavioral Intelligence helps your team connect the data dots by bringing customer data and processes together. Turn behavioral data into action and deliver real-time intelligence and personalization.Read the complete blog
Deliver omnichannel marketing campaigns that drive conversions.
A unified ecommerce solution to help you enrich your customer’s shopping experiences.
Build and customize marketing communications for your shoppers based on data-driven insights.
Engage and deepen relationships with your most valuable shoppers.
See the full suite of solutions and cloud services available for our retail customers.
Unify all customer interactions to better understand their needs and personalize their shopping experiences.