Oracle can help optimize your brand’s performance throughout its lifecycle with brand performance tracking. Before, during and after launch, our performance tracking can help reveal unrealized opportunities. Over time, it can also guide you through the challenges of patent loss and generic competition.
Two-thirds of new drug launches fail to meet company expectations.1 By tracking your brand performance before and after launch, you can assess whether your organization is achieving the uptake and differentiation needed. We establish how various aspects of your multichannel marketing campaign are performing so you can course-correct quickly and fine-tune your approach.1 McKinsey & Company, The secret of successful drug launches
Oracle’s approach to brand tracking is based around a proprietary framework, developed specifically for life sciences to help maximize a brand’s commercial success.
Our proprietary methodology measures not only how your brand is performing, but also its potential and, importantly, how it can get there. This means we provide a clear picture of your brand’s competitive position, as well as action-focused recommendations on how to optimize performance.
Our brand tracking approach is based on your brand objectives, the nature of the market, and your brand’s lifecycle stage. Not only do we identify the level of awareness and uptake your brand has achieved, but what messages your customers receive across channels and how this is affecting your positioning in the market. We measure brand performance from three critical perspectives, brand execution, brand experience, and brand access, to identify barriers and determine the actions necessary to realize your brand’s potential.
Our interdisciplinary team of researchers, methodologists, and statisticians has experience across a range of therapy areas, ensuring that your brand tracking program is tailored to your specific market. The team leverages primary research surveys and an extensive array of databases, including claims and EHR data, to provide a comprehensive and integrated view of your brand performance and potential.
To help you explore further, our qualitative research team can draw from their extensive knowledge of ethnography, behavior change, and cultural immersion, providing deep insights into your brand’s opportunities and how to target them.
With Oracle, you can understand how your brand is performing at every stage of its development, enabling you to seize opportunities and optimize potential.
Explore technical support contacts and resources.
Hear from scientists, clinicians, and industry leaders from pharma, biotech and CROs, who are driving innovation in life sciences and health.
Talk to a team member about Oracle solutions for life sciences.