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Lead Scoring for Modern Marketers

Doing more with less has become a corporate mantra—and the ripple effect of it can be felt at all organizational levels. Consider the demand generated by your marketing group: How do you send all those leads to sales?  Learn how lead scoring as a process for defining lead quality, sales follow-up and cross-departmental collaboration, helps marketing and sales identify prospects in the buying process and how it improves alignment and collaboration between the teams.

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