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Go Further with Data Management
Nowadays, customers dictate the times and terms in which they interact with your brand. They choose the channel they prefer and expect to be able to jump from one to another and maybe even another on a seamless journey. Marketers face the task of keeping up with them and anticipating their wants and needs across channels. Success lies in:
- Delivering on an engaging, consistent experience from touchpoint to touchpoint
- Knowing the difference between cross-channel marketing, multichannel marketing, and omnichannel marketing
- Using data to optimize and personalize the cross-channel customer journey as much as possible
