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Forrester Report: Getting Customer Data Management Right

Though most firms have a version of a customer data platform (CDP), only 11% use a wide variety of data types in a unified customer profile. These firms, in turn, are 2.5 times likelier to increase customer lifetime value. Moreover, firms with better customer profiles drive increased revenue growth and profitability. This Forrester report commissioned by Oracle shows how to leverage CDPs to their fullest potential to drive more results

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