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Be a CX Hero

Drive innovation with a smarter approach to customer experience (CX). Oracle CX platform offers connected data, intelligence, and experiences.

13th Annual Markie Awards—Honoring standout customer experiences across marketing, sales, service, and commerce.
Oracle CX Platform

Enabling End-to-End Transformation

Extend the CX Cloud
Integrate with any application
Secure user identity and access
Analyze and adapt


Configure, customize, and extend your customer experience applications to connect data with customer-driven insights across your enterprise.


Extend the capabilities of your CX cloud.

  • Adaptive Intelligent Apps
  • Chatbots
  • Oracle Visual Builder Cloud
  • Oracle Integration
  • Sales Assistant
  • Machine Learning


Integrate with all the applications in your organization—from front office to back office—and transform to a connected digital enterprise.

In the Spotlight

Oracle offers the flexibility to connect and transform your enterprise.


Prebuilt flows and easy-to-use tools enable you to integrate quickly.

  • Oracle API Catalog
  • Oracle Integration
  • Oracle Process Cloud
  • Oracle Visual Builder Cloud


Your data is safe with enterprise-grade data encryption and governance technology.


Secure user identity and access to any application.

  • Identity
  • Compliance
  • Threat detection and predictive analytics

Analyze and adapt

Empower your organization with powerful analytics and adaptive, artificial intelligence.

In the Spotlight

Oracle offers fully connected intelligence and actionable insights.


Gain immediate business insights using innovative technologies

  • Oracle Data Visualization
  • Oracle Infinity
  • Oracle CX Audience
  • Adaptive Intelligent Apps
Customer Stories

Unified CX Platform

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Calix Transforms with Oracle Integration



Oracle Integration Cloud simplifies hybrid cloud integration, reduces IT costs, and improves business agility for this leading communications service provider

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City of San Jose Enables Smart City App


City of San Jose

Oracle Service Cloud and Oracle Integration Cloud helped turn City of San Jose into a smart city.

Juniper Networks logo

Finaeos Chooses Oracle PaaS for Speed and Support



Finaeos uses Oracle Cloud Platform to lift the complexity of integration, provide quick implementations, and empower enterprises to be entrepreneurial.

Lenovo logo

Oracle CX Improves Speed and Innovation at American Financial Group, Inc. (AFG)



Oracle CX Cloud enables American Financial Group, Inc. to use fixed resources to deliver better outcomes over shorter periods.

Oracle CX

Platform Solutions

By Business Challenge

Choose a market focus
Do You Have the Agile Marketing Tools You Need?

Platform Solutions for Business Challenges

With CX solutions on a single platform, Oracle offers connected data, connected intelligence and connected experiences that can be tailored and evolved over time. Application development, integration, security, content and experience management are all made easy with easy-to-use Software as a Service (SaaS) and Platform as a Service (PaaS) tools.

By Role

Choose a challenge
Is Your Message Getting Heard?

By Role

From line-of-business owners to developers, everyone is on the hook for revenue growth and flawless execution. Learn more about the trends driving modern customer experience and the features Oracle built to support each role that relies on the CX platform.

By Deployment

Choose an industry
Are Your Marketing Campaigns Tailored to Fit the Industry?

By Deployment

No matter how you plan to achieve your business transformation, Oracle CX offers platform solutions and options to support you. You can pick your starting point, map your journey and achieve end-to-end transformation with Oracle’s connected data, connected intelligence and connected experiences.

By Innovation

Choose a role
Are Your Marketers Spending Their Time Marketing?

By Innovation

Today’s customers are empowered. They have access to more information, can engage on multiple channels, using multiple devices, and share their experiences on social media. Discover solutions to help you create differentiated customer experiences powered by AI and other innovative solutions for the modern buyer.

Enabling Digital Enterprises

See Why Gartner Named Oracle a Leader in Digital Commerce for 2018

Read the report
Advancing Your Digital Journey with Cloud

The Smarter CX Approach

Connected Data

Unify, sync, and augment customer data across the entire customer journey—from awareness to purchase to support to advocacy.

Oracle CX connects both traditional data sources (transactional, operational, and master data) and new data forms (behavioral, IoT, and external data). Oracle also owns the largest data marketplace in the world.

Connected Intelligence

Achieve a deeper level of customer insight with the power to act on immediately, and at scale.

Oracle CX offers the most sophisticated intelligence capabilities on the market including artificial intelligence, machine learning, IoT analytics, and behavioral analytics.

Connected Experiences

Deliver highly personalized and end-to-end experiences throughout the customer journey—to every customer, every time, on any channel or device.

Oracle CX offers the industry’s most complete cloud applications suite, the richest dataset, and sophisticated built-in intelligence that enables consistent, personalized, and contextual experiences at scale.


Take Customer Experience into the Digital Future

See how your business can benefit from a digital transformation and take advantage of a free innovation session with the Oracle CX team.