Oracle promotions planning solutions provide powerful forecast analytics and collaboration capabilities to optimise the effectiveness and profitability of your trade promotions. Determine which marketing tactics will yield the maximum return on investment by simulating different scenarios and analysing sales history with advanced data mining technology.
Control spending, exceed sales targets, and maximize promotion return on investment (ROI) with analytics and enterprise collaboration.
Generate more accurate forecasts from point-of-sale and other demand data.
Incorporate casual events for more accurate forecasts.
Leverage large volumes of disparate external retail demand data for increased accuracy in predicting product demand.
Streamline planning processes with robust decision support tools.