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By Kurt Kratchman, GVP, Product Development, Oracle Data Cloud—Oct 21, 2019
If you want to find the best product or service, you should ask the people who know that product or service best for their recommendations.
Want a reliable dishwasher? Check out the online reviews from appliance installers and repairmen. In the market for a new car? Explore the consumer satisfaction surveys from thousands of current owners. Searching for the perfect pizza in Pittsburgh? Pick up a copy of the “Best of Pittsburgh” poll in the local City Paper.
The same holds true in digital advertising, which is why we are so honored and delighted to announce that Moat by Oracle Data Cloud is the winner of the 2019 Adweek “Readers’ Choice: Best of Tech” Award for Brand Safety/Verification.
The awards are based on an Adweek reader survey in which more than 50,000 votes were cast by executives from leading brands and agencies for their favorite technology providers and solutions. These experts know our industry the best, as they evaluate and make mission-critical decisions on a daily basis about which technologies, products, and solutions they should use to support their brands.
Equally important, these executives measure success by the real-world impact of their marketing investments. Therefore, they dedicate significant time and resources to finding technology partners who can help keep their brands safe, ensure their ads are viewable, and protect their campaigns from invalid traffic and fraud, which are the cornerstone of our Moat products.
Reinforcing Moat’s industry leadership, MediaPost editor-in-chief Joe Mandese noted in a column last week that Moat “has become the closest thing to a de facto currency for digital audience attention.”
Moat offers a range of products to help customers ensure their advertising dollars are well-spent, including our industry-leading Moat Analytics and Pre-Bid by Moat, which help identify brand-safe, fraud-safe, and viewable inventory before an ad is placed. Part of that solution is Oracle’s Contextual Intelligence, which provides real-time content review and classification across the majority of the addressable footprint of the open web. That functionality gives advertisers greater control over the safety and suitability of content near their ads.
Moat customers, along with their marketing peers, added their strong voice to the vote results. “To be effective, advertising needs to be viewable by real people in brand-safe environments, which is why rigorous standards for ad measurement, verified by third party independent providers is so important,” said Yale Cohen, EVP Digital Investment Ad Standards, Publicis Media. “As a long-term Moat customer, we congratulate the Oracle Data Cloud team on this award.”
“As a Publisher, it is critical we provide our clients with the confidence that their ad dollars are being spent wisely on our platforms,” added Nicole Lesko, SVP Ad Product & Revenue for Meredith Corporation. “As a customer of Moat, we have come to rely on their best-in-class measurement to ensure our inventory is bot-free, viewable and safe across channels.”
Beyond Moat’s win, Oracle Data Cloud’s recognition in the Adweek survey extended across its full product suite, with additional top-three finishes against scores of companies in the categories of Data Supplier (Oracle Data Cloud) and Measurement and Analytics: Digital and Mobile Display Advertising (Moat). In fact, Oracle Data Cloud secured a top-three finish in every one of its product categories from Audience to Measurement and Context.
As a data-driven company, we are delighted that Adweek’s analysis of votes by agency and brand executives supports what hundreds of their peers already know: If you want to protect your brand with the best viewability, fraud, and brand safety solutions, there’s only one Moat.
For more information about Moat by Oracle Data Cloud and the full range of solutions offered, including brand safety, viewability and IVT measurement, please visit Moat.com.