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5 Reasons Why Startups Choose Oracle

Jason Williamson, Vice President, Oracle for Startups—Jun 15, 2020

Today’s startups are born in the cloud. That means their choice of cloud provider is of the utmost importance.

What do startups look for when evaluating cloud providers? Value, performance, and security are some of the most crucial factors—and they’re just a few of the many reasons startups choose Oracle.

Here, members of the Oracle for Startups program explain why they made the decision to use Oracle Cloud and the benefits they’ve seen:

Cost Savings

The cost of technology infrastructure impedes startup growth. By moving to Oracle Cloud, startups can save money in this area and reinvest it back into the business. One such example is bot and AI platform provider BotSupply, which is expanding across EMEA with the help of Oracle, according to CEO and Co-Founder Asser Smidt.

Oracle has some of the most transparent and value-based pricing in the market, said Smidt, whose company joined the startup program in April 2018.

“I know exactly what I'm paying for—no surprises,” he said.


Another way startups can save money in the cloud is by avoiding spend on unused infrastructure. The cloud allows companies to scale up or down to meet fluctuating customer demand, paying only for the resources they use. And Oracle Cloud allows companies to do so reliably, with performance, availability, and manageability backed by enterprise service-level agreements.

"We process billions of data points daily and we can't afford any latency or downtime," said Guy Mounier, CEO and cofounder of sales development startup AptivIO, which joined the startup program in July 2019. "Oracle Cloud gives us the assurance we need to deliver value to our customers and to keep innovating with confidence."


Earning and keeping customers' trust is essential for startup growth. Partnering with Oracle, which has more than 40 years of enterprise expertise, gives startups an additional level of credibility when talking to prospects and working with customers. And the security-first architecture of Oracle Cloud Infrastructure supports that, according to Mark Ross, cofounder of high-performance computing (HPC) startup GridMarkets, which joined the startup program in January 2019.

“We can now say GridMarkets is backed by the highly secure and highly robust Oracle Cloud, and that’s helping to open even more doors for us across the globe,” he said.


Modern developers rely on a variety of platforms, languages, and services to build their applications. If their cloud of choice doesn’t support their tools of choice, it can cause major headaches.

Openness and open source support are important factors for startups that have migrated to Oracle Cloud Infrastructure.

"One of the key reasons we were excited to move from AWS to Oracle Cloud Infrastructure was Oracle's renewed focus on utilizing, and contributing to, open source projects," said Jonathan Girven, CTO of video collaboration platform provider Sauce.

Sauce became a member of Oracle for Startups in July 2018, and Oracle acquired the company in April 2020.

High-Performance Computing

The cloud allows startups to compete against large enterprises in fields that involve the storage, processing, and analysis of massive amounts of data. Think biomedical research, video streaming, and advanced engineering.

But not all clouds are equal when it comes to HPC. Startups in the Oracle for Startups program, such as analytics platform provider Kinetica, which joined in August 2019, have chosen Oracle Cloud Infrastructure to meet their heavy HPC demands.

"Oracle has world-class GPU instances that deliver power, performance, and scalability," said Daniel Raskin, CMO of Kinetica.

Learn more about how Oracle helps startups.