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Billboards to Dashboards: How OUTFRONT Media is Gaining Insights into Market Trends

By Peter Schutt, Senior Director, Oracle—Oct 8, 2019


OUTFRONT Media, which manages more than 500,000 outdoor advertising canvases, including the New York City MTA and the Bay Area’s BART, is getting smarter and faster in showing its customers the advantages of outdoor ads.

The longtime Oracle Database Cloud customer this year upgraded to Oracle’s Autonomous Data Warehouse, gaining more-robust data-crunching with machine learning capabilities for faster time to market, enhanced performance and scalability, and a more flexible consumption-based cost model. In combination with Oracle Analytics, OUTFRONT’s Technology Services organization is collaborating with business lines to quickly create valuable reports and dashboards and make it easier to analyze revenue trends and identify opportunities within advertisers’ spend profiles.

For example, OUTFRONT is empowering hundreds of its sales professionals and executives with data visualization and analytics dashboards that incorporate third-party media spend data to quickly create a comprehensive view of a customer’s total advertising spend across all markets and media—outdoor, internet, TV, and radio—and make recommendations on how advertisers can more strategically utilize out-of-home in its media mix. Now, with Autonomous Data Warehouse, a powerful database is provisioned in minutes versus months, and terabytes of third-party data are loaded in minutes and securely published in interactive dashboards to the salesforce.

“The strategic insights that we gain from implementing Oracle Autonomous Data Warehouse can help our business tremendously. We can easily examine media spend on behalf of our advertisers and show them how their investment would perform better by shifting spend to outdoor. It helps us achieve maximum results for our customers, which in turn grows our business,” said Derek Hayden Vice President, Data Strategy and Analytics, OUTFRONT Media.

Watch the OUTFRONT Media Video

Watch this video to hear Derek Hayden Vice President, Data Strategy and Analytics, share how OUTFRONT Media is innovating sales with Oracle Autonomous Data Warehouse.

Read More Oracle Cloud Customer Stories

OUTFRONT Media is one of the thousands of customers from around the world on its journey to cloud. Read about others in Stories from Oracle Cloud: Business Successes