Press Release

Cloud Company NetSuite Helps UAE Organizations Scale and Grow

NetSuite introduces new product capabilities and expands partner ecosystem to meet growing customer demand

GROW LIVE DUBAI, UNITED ARAB EMIRATES—Feb 12, 2019


To support growing customer demand in the United Arab Emirates (UAE), Oracle NetSuite has expanded its partner ecosystem in the region and introduced new innovations to help organizations gain the visibility and control needed to navigate change and accelerate growth. The new partnerships and innovations are designed to help UAE organizations drive growth, reduce costs and quickly and easily achieve the benefits of cloud computing.

“The UAE is putting a huge focus on business growth and economic development and this is creating a unique opportunity for innovation,” said Nicky Tozer, VP of EMEA, Oracle NetSuite. “With our new innovations and expanded partner ecosystem, we are strongly placed to help UAE customers capitalize on this opportunity.”

Growing Customer Base

NetSuite is helping UAE organizations and international subsidiaries operating in-region gain the visibility and control needed to navigate change and accelerate growth.

Dubai-based smartphone manufacturer Condor Middle East has reduced the time spent on business processes by 75 percent since adopting NetSuite. “We wanted to increase visibility into our operations and improve the outputs we get from our system. With NetSuite, we’ve streamlined operations and now have a unified and flexible business platform that can support our objectives,” said Ayman Samy, General Manager, Condor Middle East.

UAE healthy snack company Munchbox credits NetSuite with enabling it to meet its triple digit growth goals. “We found NetSuite best suited to our needs—minimal upfront investment, positive testimonials from customers and passionate customer care from the team,” said Mahmoud Adham, CEO, Munchbox.

UAE-based retail distributor Denaster General Trading LLC, which helps international brands reach consumers across the Middle East, selected NetSuite to support its international expansion into India and the UK. “To support our international expansion, we need a flexible business platform that can give us a real-time view into our business. NetSuite meets this need and its proven track record of helping companies like ours scale internationally will be a huge advantage,” said Deep Bhogal, Managing Director, Denaster General Trading LLC.

New SuiteSuccess Industry Cloud Solution

The latest innovations within the NetSuite platform include new SuiteSuccess Financials First capabilities that help organizations operating in the UAE automate financial processes, improve reporting and gain real-time visibility into key business metrics. Built on industry-leading practices and deep domain knowledge, SuiteSuccess includes pre-defined roles, KPIs, dashboards and workflows for finance departments.

The functionality allows for VAT support, enabling organizations to comply with tax rules from the Unified Value Added Tax (VAT) agreement signed by Gulf Cooperation Council (GCC) countries. The highly flexible tax engine supports over 110 countries for VAT—including rules and reporting—creating a solid foundation for GCC VAT functionality.

Bolstered Partner Ecosystem

To meet growing customer demand for cloud business management solutions in the UAE, NetSuite has expanded the NetSuite Alliance Partner Program with the addition of seven new partners to help customers across industries adapt to change and achieve faster time to value.

“We’ve partnered with NetSuite on over 400 implementations. We view NetSuite as the number one cloud ERP company in the UAE as it enables organizations of all sizes to adapt to this fast-changing market,” said Amit Prabhu, General Manager of Aarialife Technologies.

“We’re delighted to join forces with NetSuite. This investment will allow us to apply our advanced ERP implementation capabilities to NetSuite’s world-leading business management software skills so we can support customers across the region to achieve greater efficiency in their organization,” Farhan Al Bastaki, CEO, Sharaf HQ Investment.


Contact Info
Samuel Jamieson
PR Manager, EMEA
+44 (0)7468 752231
sjamieson@netsuite.com
About Oracle NetSuite

For more than 20 years, Oracle NetSuite has helped organizations grow, scale and adapt to change. NetSuite provides a suite of cloud-based applications, which includes financials/Enterprise Resource Planning (ERP), HR, professional services automation and omnichannel commerce, used by more than 16,000 customers in 203 countries and dependent territories.

For more information, please visit http://www.netsuite.com.

Follow NetSuite’s Cloud blog, Facebook page and @NetSuite Twitter handle for real-time updates.

About Oracle

The Oracle Cloud offers a complete suite of integrated applications for Sales, Service, Marketing, Human Resources, Finance, Supply Chain and Manufacturing, plus Highly-Automated and Secure Generation 2 Infrastructure featuring the Oracle Autonomous Database. For more information about Oracle (NYSE: ORCL), please visit us at www.oracle.com.

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Samuel Jamieson

  • +44 (0)7468 752231