HBF Selects Oracle to Support Digital Transformation

HBF, Western Australia’s largest private health insurer, has chosen Oracle Health Insurance (OHI) to support its digital transformation. The move is part of a wider technology investment by the company to modernise its systems and processes as it pushes to deliver the very best experiences to its members, employees and providers, and become one of the country’s largest health insurance companies.

HBF currently has more than one million members and a strong reputation in Western Australia for its excellent customer service and support. With Oracle Health Insurance as the core platform across its health insurance products, HBF has the ability to grow its membership and expand its services throughout Australia.

“As the provider of our core health insurance system, Oracle will be a crucially important partner for HBF, enabling us to develop and launch products more quickly in response to our members’ needs,” said Head of Transformation Prasad Arav, HBF Health Limited.

With the highly configurable, API-enabled Oracle Health Insurance software, HBF will be equipped to adapt to changing market demands, member needs and generally improve operational efficiency. HBF chose Oracle Health Insurance in part due to its global relevance—it is successfully used across Europe, the U.S., South America and the Middle East as well as in other Australian companies.

“HBF is a key player in the Australian market and they have chosen Oracle to help them expand their services and business,” said Venky Srinivasan, group vice president, Sales, APJ & Middle East, Oracle Financial Services. “HBF understands that agility and efficient operations are intrinsically linked to growth—especially in the insurance industry where constant market changes make reacting at speed essential. Oracle Health Insurance provides HBF the foundation to expand and will help position it as a leader nationwide.”