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MODERN CUSTOMER EXPERIENCE, Las Vegas, NV—Mar 19, 2019
To help organizations realize the potential of AI-powered applications, Oracle DataFox has quickly expanded the reach of its pool of AI-sourced and managed data, extending global coverage by almost 30 percent since being acquired by Oracle. With Oracle DataFox, organizations can ensure that clean, accurate and enriched data powers AI and machine learning capabilities within business applications by taking advantage of a powerful AI data engine to constantly refresh data and identify irregularities.
“As more organizations apply machine learning to core business processes, the quality of data being fed to algorithms is the single-most important factor that determines the value of AI results,” said Bastiaan Janmaat, former CEO of DataFox and vice president of Product Management at Oracle. “We built our smart data platform for the AI era and will continue to extend the capabilities beyond sales and marketing to include company-level data for use cases in finance, HR and supply chain.”
With data on millions of organizations, including most public companies worldwide, Oracle DataFox provides access to data on company headcount, funding, revenue, growth signals and awards. In contrast to many other data providers, Oracle DataFox algorithms continuously source, refresh and analyze the data to help ensure it is fresh and accurate, performing more than 49 million customer record updates per week. By providing data that is up-to-date and accurate, Oracle DataFox helps improve the performance of AI capabilities within the latest applications.
“Stagnant data sitting unchanged in sales and marketing systems and low-quality public data sources threaten ROI and reduce the effectiveness of AI deployments,” said Clive Swan, senior vice president of Applications Development, Oracle. “DataFox is a key element in Oracle’s AI strategy and will help customers gain more value from the AI embedded in Oracle Cloud Applications. We plan to include more integrations across the entire suite of cloud applications to further enhance AI capabilities across finance, human resources and supply chain.”
Oracle DataFox’s rapidly growing pool of company data is constantly being expanded by its AI-driven data engine. DataFox continuously extracts detailed data on public and private businesses, creating an extensive set of company data that enables customers to reach better decisions and business outcomes.
The Oracle Cloud offers a complete suite of integrated applications for Sales, Service, Marketing, Human Resources, Finance, Supply Chain and Manufacturing, plus Highly Automated and Secure Generation 2 Infrastructure featuring the Oracle Autonomous Database. For more information about Oracle (NYSE: ORCL), please visit us at www.oracle.com.
Modern Customer Experience arms professionals across commerce, marketing, sales, and service with the tools to deliver legendary customer experiences and exceed in the Experience Economy. For more information, please visit https://www.oracle.com/moderncx/
The preceding is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, timing, and pricing of any features or functionality described for Oracle’s products may change and remains at the sole discretion of Oracle Corporation.
Statements in this article relating to Oracle’s future plans, expectations, beliefs, and intentions are “forward-looking statements” and are subject to material risks and uncertainties. Such statements are based on Oracle’s current expectations and assumptions, some of which are beyond Oracle’s control. All information in this article is current as of March 19, 2019 and Oracle undertakes no duty to update any statement in light of new information or future events.
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