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Redwood City, Calif.—Jul 17, 2018
To help marketers quickly and easily source the best operator for maximizing the ROI of their mobile campaigns, Oracle Responsys introduced the SMS Public Aggregator Network (SPAN). Oracle’s SPAN is a powerful new self-service application within Oracle Marketing Cloud that makes it easier for customers to find, order, and manage SMS services directly from the aggregator of their choice.
Mobile consumer engagement has become a central tool in today’s “mobile first” economy, with messaging now a preferred channel for reaching consumers. In fact, Gartner research states “various sources report SMS open and response rates as high as 98 percent and 45 percent, respectively—in contrast to corresponding figures of 20 percent and six percent for email.[i] Integrating SMS into marketing campaigns requires finding an aggregator network that aligns with broader campaign goals. This can often be a laborious, time-consuming and complex process. But SPAN for Oracle Responsys removes this complexity by providing an easy-to-use, self-service application that enables customers to quickly and easily identify aggregator networks, based on region, price or route type.
“Marketers want to take advantage of mobile channels, but there are often too many barriers in the way. For SMS, one of those challenges is establishing aggregator relationships, which can be a time consuming and tedious task often made worse by limited choice and flexibility,” said Tony Castiglioni, VP of Product Management, Oracle Responsys. “Our new SPAN application eases this process and gives marketers the freedom to choose and use the aggregator best aligned with their marketing needs—whether it be by price, geography, or performance.”
With the launch of SPAN, all Oracle Responsys customers can now take advantage of SMS to reach and engage customers. The new SMS marketing capabilities build on Oracle Marketing Cloud’s commitment to help marketers convert customers across devices with orchestrated mobile marketing. In addition to the new SMS marketing capabilities, Oracle Responsys equips mobile marketers with industry-leading tools like Push, Rich Push, In-App and MMS messaging to connect with audiences across devices to drive customer engagement, retention, and grow mobile revenue.
Oracle Marketing Cloud is part of Oracle Customer Experience (CX) Cloud Suite, which empowers organizations to take a smarter approach to customer experience management and business transformation initiatives. By providing a trusted business platform that connects data, experiences and outcomes, Oracle CX Cloud Suite helps customers reduce IT complexity, deliver innovative customer experiences and achieve predictable and tangible business results.
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[i] Gartner Research, “Keep SMS in Your Mobile Toolbox,” Charles S. Golvin, April 2018.
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