Oracle Customer Success—ComEd

ComEd is the largest electric utility in Illinois, serving over 3.5 million residential customers. Like many utilities, ComEd is facing rising customer expectations as well as rapidly increasing Demand Side Management goals. In order to deepen their customer relationships, while simultaneously keeping up with expanding goals, ComEd needed to provide their customers with engaging and personalized ways to manage their energy use year-round.

• Segmentation & Targeting

  ComEd is utilizing Opower's Segmentation & Targeting tools to deliver deeply personalized experiences to more than 1.5 million customers across the state. These tools enable ComEd to quickly and easily segment customers by hundreds of behavioral, demographic, and psychographic variables. Customers in the program receive customized Home Energy Reports, Weekly Usage Reports, and High Usage Alerts through email or phone when they are trending towards higher than normal usage.

• Behavioral Demand Response
  ComEd is also deploying Opower's Behavioral Demand Response solution to roll out a Peak Time Savings program in the summer of 2015. All customers with smart meters have the opportunity to participate in this innovative program that will deliver personalized energy insights both before and after peak demand events, and offer customers the chance to earn bill credits for every kWh reduced.

   

  "When a customer receives a message that is relevant to them, they are more likely to take action. In this case, the action is to manage their energy use, reducing consumption and saving money," said Jensen.
• Results
  ComEd will utilize Opower’s customer engagement platform to provide personalized experiences to 1.5M customers across their service territory. To date, ComEd customers have saved over 470 GWh and expect to add over 200 GWh to that total this year.

   

  This story was originally published on www.opower.com.