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With Oracle Real-Time Decisions, we’ve achieved a new level of sophistication in personalizing shore excursions to our guests and improved our overall ability to operationalize valuable big data. We now have data on what imagery, messaging, products and services are most important for our guests and a self-learning capability that optimizes over time. We can now effectively and immediately leverage data from reservation, customer relationship management, and even on-board transactional systems to drive a better guest experience and, ultimately, increase revenue.
Oracle Real-Time Decisions provides a powerful and easy-to-use solution that helps us operationalize our big data—without the need for a large number of data scientists. We especially appreciate that it is easy to install and multichannel friendly—meaning we can combine data from websites, call centers, enterprise applications, and more. As important, we can quickly determine if an offer is effective. Rather than Holland enforcing business rules that may or may not be actually effective -- they may be sort of tribal lore or tribal knowledge within the company -- Real-Time Decisions is taking actual analytical information, fact-based decision-making and using it in a real-time context to provide that optimized content and that optimized experience for our guests.