What are the types of content marketing?
There are many types of content that are used in content marketing. Each requires different editorial strategies, content structures, governance, and marketing plans to be used in your content marketing initiatives. When deciding what content to create, consider all the different channels you might use. Today, people are constantly on their phones and other mobile devices. So your content should be easily viewable and readable on mobile just as much as on any other channel or platform.
Additionally, many people don’t have the time or inclination to read through your content, even if it’s just a short email. A longer digital asset—a technical or business brief, ebook, or case study—may not work well in a mobile marketing strategy. An infographic might, though, as it can deliver all relevant points in one image. A video might work as well, since it's highly consumable via mobile.
Visualization is a powerful tool. Words matter, but add more to your words. You can incorporate art, music, maps, games, and various interactive features.
Perhaps your ideal customer would prefer a song or even a music video? What about a podcast or a comic book?
Content offers many possible ways to connect and engage with people. Which type of content you use depends on you and your audience. If it fits your brand and is acceptable to your audience, you can (and should) give it a try.