Oracle has been named the Leader in The Forrester Wave™: B2B Customer Data Platforms, Q4 2023 report.
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The Forrester Wave™ noted: “Through its CDP, Unity, Oracle has created a strong foundation geared toward addressing customer data challenges across the entire B2B Revenue Waterfall™, which can empower businesses with essential insights that enhance their marketing and sales strategies.”
The Forrester Wave™: B2B Customer Data Platforms report is a 29-criterion evaluation of eight top standalone B2B customer data platform providers based on their current offering and strategy, categorizing them as Leaders, Strong Performers, Contenders, and Challengers. The report shows how these providers measure up and helps revenue operations professionals select the right one for their needs.