Oracle named a Leader in the Magic Quadrant for B2B Marketing Automation Platforms
2021 Gartner® Magic Quadrant™ for B2B Marketing Automation Platforms
Oracle’s ongoing innovations drive faster speed-to-lead handoff and increased revenue.
Oracle named a Leader in the Gartner® Magic Quadrant™ for B2B Marketing Automation Platforms 2021
Oracle helps marketers to build adaptable experiences based on real-time buyer activities for every stage of the customer journey. This scalable platform features extended capabilities and data enrichment options from Oracle DataFox Data Management, Oracle Advertising Data Enrichment, and Oracle Cloud Marketplace. Oracle’s Redwood UX helps make navigation, audience management, and the platform’s functionality more accessible and easier to use.
Using Oracle Eloqua, you’ll create and deploy campaigns faster and improve your speed to lead handoff with the ability to:
- Enrich segmentation and targeting with unified data
- Deliver customer engagement that generates more sales converted leads
- Use AI for personalization to create the most compelling content and offers
- Improve email engagement with fatigue analysis and subject-line optimization
- Track and measure business impact with dashboards and reporting
We’re thrilled to be recognized as a Leader in Gartner Magic Quadrant for B2B Marketing Automation Platforms over the past nine years. Our focus is to enable marketers to deliver highly personalized customer experiences that improve the velocity of lead generation and qualification to maximize customer engagement and revenue.Holly Simmons Vice President of Product Management at Oracle
Oracle—A Magic Quadrant Leader
Gartner, Magic Quadrant for B2B Marketing Automation Platforms, 20 September 2021, Noah Elkin, et al.
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