Oracle named a Leader in the 2022 Gartner® Magic Quadrant™ for B2B Marketing Automation Platforms
2022 Gartner® Magic Quadrant™ for B2B Marketing Automation Platforms
Oracle’s ongoing innovations align sales and marketing teams to drive increased deal velocity and revenue growth.
Oracle helps marketers to build adaptable cross-channel experiences based on real-time buyer activities for every stage of the customer journey. This scalable platform features extended capabilities that offer robust audience creation, and first-party and third-party data enrichment via Oracle Unity CDP, Oracle Advertising data enrichment, and Oracle Cloud Marketplace. Oracle’s Redwood UX helps make navigation, audience management, and the platform’s functionality more accessible and easier to use.
Using Oracle Eloqua, you’ll create and deploy campaigns faster and improve your sales and marketing alignment:
- Enrich segmentation and targeting with unified data
- Deliver customer engagement that generates more conversation-ready opportunities
- Use AI for personalization to create the most compelling content and offers
- Improve email engagement with fatigue analysis and subject-line optimization
- Track and measure business impact with dashboards and reporting
We’re thrilled to be recognized as a Leader in the Gartner Magic Quadrant for B2B Marketing Automation Platforms over the past nine years. Our focus is to enable marketers to deliver highly personalized customer experiences that improve the velocity of lead generation and qualification to maximize customer engagement and revenue.Stephen Streich Group Vice President of Product Management at Oracle
Gartner, Magic Quadrant for B2B Marketing Automation Platforms, 19 September 2022, Rick LaFond, et al.
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