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Oracle named a Leader in the 2022 Gartner® Magic Quadrant™ for B2B Marketing Automation Platforms

2022 Gartner® Magic Quadrant™ for B2B Marketing Automation Platforms

Oracle’s ongoing innovations align sales and marketing teams to drive increased deal velocity and revenue growth.

Oracle helps marketers to build adaptable cross-channel experiences based on real-time buyer activities for every stage of the customer journey. This scalable platform features extended capabilities that offer robust audience creation, and first-party and third-party data enrichment via Oracle Unity CDP, Oracle Advertising data enrichment, and Oracle Cloud Marketplace. Oracle’s Redwood UX helps make navigation, audience management, and the platform’s functionality more accessible and easier to use.

Using Oracle Eloqua, you’ll create and deploy campaigns faster and improve your sales and marketing alignment:

We’re thrilled to be recognized as a Leader in the Gartner Magic Quadrant for B2B Marketing Automation Platforms over the past nine years. Our focus is to enable marketers to deliver highly personalized customer experiences that improve the velocity of lead generation and qualification to maximize customer engagement and revenue.

Stephen Streich Group Vice President of Product Management at Oracle

 

Gartner, Magic Quadrant for B2B Marketing Automation Platforms, 19 September 2022, Rick LaFond, et al.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

GARTNER and Magic Quadrant are registered trademarks and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved.

Optimize and personalize campaigns across channels

Nurture leads throughout the buying process.

Digital experience platforms are not created equal

Learn how we can help you deliver compelling, consistent customer experiences.

Automate Lead Generation and Qualification

Create and launch campaigns that span marketing and advertising channels and automatically score accounts.

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