Oracle is a Leader in Marketing Automation Platforms

Oracle named a Leader in the 2023 Gartner® Magic Quadrant™ for B2B Marketing Automation Platforms

Oracle Eloqua's enduring standing as a Magic Quadrant Leader, we believe, underscored by its unwavering commitment to multi-channel marketing management and account-based marketing, equips marketing and sales teams with the means to navigate the complex landscape of B2B marketing collaboratively and effectively.

With extensive complementary solutions and integrations, Oracle provides a unified front and back office suite, CDP, loyalty management and industry solutions. Oracle Eloqua has more than 300 plug and play, partner-built app extensions, and a platform for low-code app development and integration templates.

We’re thrilled to be recognized as a Leader in the Gartner Magic Quadrant for B2B Marketing Automation Platforms for the 11th consecutive year1, 2. We’ve continued innovating and delivering new capabilities that meet our customers' complex and evolving business needs. To us, this recognition is an acknowledgement of our commitment to providing a unified and scalable solution that empowers revenue teams to achieve more with less and enables the future of data-driven marketing.

Stephen Streich Group Vice President of Product Management at Oracle


1. From 2013-2020 this Magic Quadrant was known as Magic Quadrant for CRM Lead Management.

2. In 2013, we were recognized by the name: Oracle (Eloqua).

Gartner, Magic Quadrant for B2B Marketing Automation Platforms, 20 September 2023, Rick LaFond, Jeffrey L. Cohen, Matt Wakeman, Jeff Goldberg, Alan Antin

GARTNER is a registered trademark and service mark, and MAGIC QUADRANT is a registered trademark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Oracle.