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In today's fast-paced, unpredictable digital world, it's no longer enough for marketers to identify relevant audiences online. You're being tasked with answering more and more questions about your ad investments. How are your audiences engaging with content? Does the environment where your ad appears present a brand risk or opportunity? Is the audience human or fraudulent? What is the ROI? Using Oracle Data Cloud solutions, you can answer these questions today, and be ready for what's next.
Derek Wise, our Chief Product Officer, chats with Xaxis about why an omnichannel approach is critical, how context will evolve for newer "text-less" channels, and more.
Find the right channels for your brand to capture consumer attention and protect brand equity. Leading international telecommunications provider Etisalat did.
Discover what makes your audience take action and where to engage them, with Contextual Intelligence and audience solutions from Oracle Data Cloud.Learn more
Protect against fraud while ensuring your ads are in view and appearing alongside safe, relevant content. Drive campaign success with solutions for viewability, invalid traffic, and brand safety.Learn more
Measure and drive attention across all your campaigns with Moat. Find out how you can optimize campaigns in real time to ensure success.Learn more
A strong audience strategy empowers you to engage your most relevant audiences, and maximize campaign efficiency, eliminate wasted spend, and achieve better business outcomes.
Contextual Intelligence helps advertisers and publishers understand the underlying meaning of the environment where ads are served, enabling you to go beyond mitigating brand safety risks and identify situations that represent opportunities to make an impact on prospects.
Oracle Data Management Platform (DMP) unlocks data-driven, customer-first advertising possibilities for quicker acquisition of higher-value customers while achieving greater ad-spend efficiencies. Personalize online, offline, and mobile marketing campaigns with richer data sets about relevant audiences with both scale and accuracy to drive better business outcomes and minimize waste.
Level up your marketing intelligence with real-time attention analytics. Move beyond the baseline of verifying whether your ads are valid, viewable, and brand safe with advanced media metrics, deduplicated reach and frequency, and turnkey measurement of campaign lift.
Our solutions help the biggest brands, agencies, and publishers to deliver exceptional customer experiences that drive better business outcomes.
The report highlights Moat’s benchmarks across the most critical areas of measurement: ad fraud, valid and viewable, and attention.Read the complete post
Oracle Data Cloud solutions work across audience, context, and measurement to give marketers the data and tools needed for every stage of the marketing journey.
Advertisers who use extensive keyword-based blocking of content referencing the coronavirus are cutting off revenue that funds the vital news industry.
Discover how TV went from traditional to transformative, gain insights, and get tactical.
Uncover the secret to effective, performance-driven digital marketing, and learn how to use data for your digital campaigns.
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Built through global, industry-leading origins, Oracle Data Cloud solutions work across audience, context, and measurement to give marketers the data and tools needed for every stage of the marketing journey.
Build your career with some of the most innovative leaders in the ad tech industry.
Learn key tactics to maximize campaign ROI at our digital events. Get informed on today's most pressing topics such as IVT detection, brand safety, attention analytics, and more.
Discover how you can measure and drive attention across all your campaigns with Moat.
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