Combined Power of Oracle Marketing Cloud with Oracle Commerce
Uniting Commerce and Marketing has huge benefits for both departments, and your organization as a whole—helping you deliver the personalized experiences customers crave, building stronger, longer lasting relationships, and ultimately, boosting your sales.
Trigger Cross-Channel Retargeting Campaigns In Real-Time
- Integrate Commerce and Marketing platforms for true event driven campaigns.
- Follow up in Abandon Shopping Carts, Abandon Browse and more to convert customer and increase ROI.
- Deliver the right message with the right offer, through the right channel—in real time.
Increase Conversions with More Personalized Campaigns
- Get a comprehensive view of a customer with data from both Commerce and Marketing
- Leverage past purchase history and profile data to truly deliver an engaging 1:1 experience.
- Schedule campaigns based on events that are important to the customer with informed data.
Break Down Silos and Give Customers a Consistent Brand Message
- Integrate profile and activity data to deliver a more consistent and personalized customer experience Increase brand loyalty by unifying data across commerce and marketing platform.
- Increase upsell and cross-sell campaign success by understanding a customer’s cross-channel buying behaviors.
Increase Conversion Rates with Profile Synching
- Unite Commerce and Marketing data to drive growth and leverage a more comprehensive view of individual customers.
- Deliver deeply personalized moment-to-moment interactions
- Break down marketing silos and share cross-channel data.
Turning Transactions Into Revenue, Relationships, and Advocates
Deliver consistent and meaningful experiences. The combined power of Oracle Commerce and Oracle Marketing Cloud empowers commerce leaders and modern marketers to leverage the most current customer data to engage customers on a 1:1 level. This provides customers a personalized experience that scales across the entire customer lifecycle.
By easily leveraging Oracle Commerce profile data to inform the Cross-Channel Marketing Platform’s campaigns, marketers can orchestrate hyper-targeted cross-channel campaigns tailored to customer needs. This ensures customers receive a more consistent and meaningful experience from the brand.
The importance of real-time. With true Marketing and Commerce integration, you can receive these insights instantly, giving you the power to deliver the most appropriate communications at the right moment. The outcome? You direct more traffic to your website, and build stronger customer relationships based on accurate, up-to-the-minute data.
Marketing Cloud Customer Stories
Comcast Gets 20:1 Return on Customer Experience with Oracle
Canon Personalized Customer Conversations with Oracle
Tivoli Gardens Uses Omni-Channel Marketing to Boost Sales by 41 Percent
eHarmony Ignites Relationships Using Unique Data
Resources
Explore the research, stories, tools and more to help you understand the power of moving to and using Oracle Marketing Cloud products in organizations of any size.
Modern Marketing Blog
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