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Oracle Modern Best Practice—B2C Awareness to Interaction
- Overview
- B2C Omnichannel
- B2C Awareness to Interaction
- B2C Interest to Purchase
- B2B Omnichannel
- B2B Search to Cart
- B2B Cart to Agreement
B2C Awareness to Interaction
When a customer lands on your web site or starts researching your product, your interaction with them has just begun. With AI and machine learning, organizations can predict future customer behavior based on the interactions of thousands of other customers with similar profiles—and even based on third-party data (such as geographic and macro-economics trends).
Target organizations, individuals, roles, or customized segments with more personalized offers and online interactions. Drive more website traffic with SEO tailored to customer interests and search patterns. Deliver targeted promotions to the right customers, at the right time—and drive results.
Mobile. Analytics. Social. Big Data. AI/ML.Create Optimized Web Presence
Drive website traffic by improving search engine optimization (SEO) from all dynamic commerce-created pages.
Mobile. Analytics. Social. AI/ML.Provide Adaptive Experience
Display content based on how users get to your website, click behavior, and third-party data. Adjust user experiences as they move through your website.
Mobile. Analytics. Social. AI/ML.Intelligent Search and Navigation
Tailor search results based on customer interests and provide product comparisons for easy decision-making. Enable users to find items in the fastest and most effective way.
Mobile. Social. AI/ML.Entice Account Login
Prompt visitors to login and make it easy with features like social login. Incorporate loyalty programs, promotions, and other account-specific benefits.
Mobile. Analytics. Social. AI/ML.Apply Additional Personalization
Dynamically personalize user experience based on visitor profile and needs and first-party data.
Mobile. Social. AI/ML.Pinpoint Promotions and Merchandising
Maximize value per order with targeted promotions, recommendations, and content.
Mobile. Social.Add to Cart
Record product selections and quantities. Retain cart information across web and retail systems.