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Oracle Modern Best Practice—B2C Interest to Purchase
- Overview
- B2C Omnichannel
- B2C Awareness to Interaction
- B2C Interest to Purchase
- B2B Omnichannel
- B2B Search to Cart
- B2B Cart to Agreement
B2C Interest to Purchase
Deliver always-relevant experiences to buyers across all touchpoints. Maximize up-sell and cross-sell opportunities on every order. Analyze your customers’ online behavior to personalize the commerce experience and make the customer purchase journey a profitable one.
Mobile. Social.Review Shopping Cart
Summarize items in the cart with latest pricing, discount, and availability information.
Mobile. Analytics. Social. Big Data. AI/ML.Send Abandoned Cart Reminder (Optional)
Entice visitors to return to complete shopping via e-mail or display ads. Offer incentives such as free shipping, discounts, and where-to-buy in stores.
Mobile. Analytics. Social. AI/ML.Maximize Up-Sell and Cross-Sell
Don’t let customers lose interest. Make offers and cross-sell and up-sell recommendations relevant to the items in the cart and first-party data.
Mobile. Social. AI/ML.Apply Promotions
Intelligently and automatically apply discount codes from e-mail or ads. Make it easy for users to apply other promotional codes as well.
Mobile.
Mobile. Social.Track Order
Provide real-time order status and details that can be viewed from multiple channels and devices.
Mobile. Analytics. Social.Share Experience
Encourage customers to share the order on social networks, with the ability to rate purchases and provide feedback.
Mobile. Analytics. Social. Big Data. AI/ML.Post Purchase Interaction
Monitor customer online behavior. Set up a trigger to send targeted follow-up offers and communication.