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常見問題

Oracle Modern Best Practice—B2C Interest to Purchase

B2C Interest to Purchase
Turn Shoppers into Customers

B2C Interest to Purchase

The customer experience continues long after they decide to buy. The goal is to provide a superior, consistent, “one-company” experience that turns customers into advocates. With machine learning, blockchain, IoT, social, mobile and big data, you can deliver always-relevant experiences to buyers across all touchpoints.

Maximize up-sell and cross-sell opportunities on every order. Analyze your customers’ online behavior to personalize the commerce experience and make the customer journey a profitable one. Delight your customers and drive better business outcomes with every transaction.


Review Shopping Cart
Mobile. Social. icon Mobile. Social.

Review Shopping Cart

Summarize items in the cart with latest pricing, discount, and availability information.


Send Abandoned Cart Reminder (Optional)
Mobile. Analytics. Social. Big Data. AI/ML. icon Mobile. Analytics. Social. Big Data. AI/ML.

Send Abandoned Cart Reminder (Optional)

Entice visitors to return to complete shopping via e-mail or display ads. Offer incentives such as free shipping, discounts, and where-to-buy in stores.


Maximize Up-Sell and Cross-Sell
Mobile. Analytics. Social. AI/ML. icon Mobile. Analytics. Social. AI/ML.

Maximize Up-Sell and Cross-Sell

Don’t let customers lose interest. Make offers and cross-sell and up-sell recommendations relevant to the items in the cart and first-party data.


Apply Promotions
Mobile. Social. AI/ML. icon Mobile. Social. AI/ML.

Apply Promotions

Intelligently and automatically apply discount codes from e-mail or ads. Make it easy for users to apply other promotional codes as well.


Offer Flexible Payment Methods
Mobile. icon Mobile.

Offer Flexible Payment Methods

Enable customers to select from multiple payment methods.


Track Order
Mobile. Social. icon Mobile. Social.

Track Order

Provide real-time order status and details that can be viewed from multiple channels and devices.


Share Experience
Mobile. Analytics. Social. icon Mobile. Analytics. Social.

Share Experience

Encourage customers to share the order on social networks, with the ability to rate purchases and provide feedback.


Post Purchase Interaction
Mobile. Analytics. Social. Big Data. AI/ML. icon Mobile. Analytics. Social. Big Data. AI/ML.

Post Purchase Interaction

Monitor customer online behavior. Set up a trigger to send targeted follow-up offers and communication.


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