Oracle Modern Best Practice for Higher Education—Student Affairs and Admissions

Better Leads for Better Applicants
Better Leads for Better Applicants

Higher Education—Digital Student Lead to Applicant

Modern best practice enablers of mobile, social and big data have allowed better qualification of student leads which will increase more qualified applicants. You can capture better student leads using data from many different resources, including data from mobile and social media. Cloud applications provide an easy platform for the entire institution to qualify, score and review student leads using mobile technology, big data and social media.


Capture Student Lead
Mobile. Social. Big Data. icon Mobile. Social. Big Data.

Capture Student Lead

Aggregate student leads across multiple channels (social, campaigns, events, etc.).


Qualify Student Lead
Mobile. Anayltics. Social. icon Mobile. Anayltics. Social.

Qualify Student Lead

Evaluate student leads and prioritize. Rank leads on relevant criteria (e.g. ACT/SAT scores, High School GPA, digital footprint).


Score Student Lead
Mobile. Analytics. Social. icon Mobile. Analytics. Social.

Score Student Lead

Use rules-based nurturing. Assign students to recruiters and nurturing channels (e.g. face to face meeting, letter campaigns).


Assign and Allocate
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Assign and Allocate

Assign scored leads to division / department / faculty based on student academic interest and student recruitment interaction.


Nurture Potential Applicants
Mobile. Analytics. Social. icon Mobile. Analytics. Social.

Nurture Potential Applicants

Use pre-configured assessment templates to review student leads. Determine prospective student pool for further investment (e.g. campus visit, open houses).



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