Modern best practice enablers of mobile, social and big data have allowed better qualification of student leads which will increase more qualified applicants. You can capture better student leads using data from many different resources, including data from mobile and social media. Cloud applications provide an easy platform for the entire institution to qualify, score and review student leads using mobile technology, big data and social media.
Aggregate student leads across multiple channels (social, campaigns, events, etc.).
Evaluate student leads and prioritize. Rank leads on relevant criteria (e.g. ACT/SAT scores, High School GPA, digital footprint).
Use rules-based nurturing. Assign students to recruiters and nurturing channels (e.g. face to face meeting, letter campaigns).
Assign scored leads to division / department / faculty based on student academic interest and student recruitment interaction.
Use pre-configured assessment templates to review student leads. Determine prospective student pool for further investment (e.g. campus visit, open houses).
Convert qualified leads to applicants.