Oracle Modern Best Practice for Higher Education—Student Affairs and Admissions
- Overview
- Digital Student Relate to Retain
- Digital Student to Lead
- Digital Student Lead to Applicant
Higher Education—Digital Student to Lead
Modern best practice enablers of mobile, social, big data and analytics have led to use of social data to increase number of student leads. You have the ability to monitor social media for student digital body language, academic/social life clues, requests for information, etc. Cloud applications provide an easy platform to securely research student prospects, nurture student prospect, engage student prospects and transform student prospects into student leads using mobile and social media.
Mobile. Social. Big Data.Capture Data
Centralize student data and relevant communications from mid-term grades, tutoring, counseling centers, College Board exams, ACT / SAT response, social media, college fairs, and website queries, etc.
Mobile. Social. Big Data.Social/Website Listening
Monitor social media/website for prospective student digital body language, click history, requests for materials, etc.
Mobile. Analytics. Social.Research Student Prospects
Research behavior and identify division / department / faculty interests of prospective students.
Mobile. Social.Nurture Student Prospects
Engage with student prospects by target messaging, instant engagement, direct advertising etc.
Mobile. Analytics.Engage Student Prospects
Share relevant digital content (e.g. personalized stories) with student prospects to articulate and promote the institution.
Mobile. Social.Develop Initial Dialog
Conduct dialog (e.g. direct conversation, email, etc.) and capture as much student information as possible.
Mobile. Social.Create Lead
Generate lead and continue to nurture other prospects who are less engaged.
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