Modern best practice enablers of mobile, social, big data and analytics have led to use of social data to increase number of student leads. You have the ability to monitor social media for student digital body language, academic/social life clues, requests for information, etc. Cloud applications provide an easy platform to securely research student prospects, nurture student prospect, engage student prospects and transform student prospects into student leads using mobile and social media.
Centralize student data and relevant communications from mid-term grades, tutoring, counseling centers, College Board exams, ACT / SAT response, social media, college fairs, and website queries, etc.
Monitor social media/website for prospective student digital body language, click history, requests for materials, etc.
Research behavior and identify division / department / faculty interests of prospective students.
Engage with student prospects by target messaging, instant engagement, direct advertising etc.
Share relevant digital content (e.g. personalized stories) with student prospects to articulate and promote the institution.
Conduct dialog (e.g. direct conversation, email, etc.) and capture as much student information as possible.
Generate lead and continue to nurture other prospects who are less engaged.