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On October 17, 2013, Oracle announced that it has acquired Compendium, a cloud-based content marketing provider that helps companies plan, produce and deliver engaging content across multiple channels throughout their customers' lifecycle.
The transaction has closed.
Customers are increasingly accessing more information through online and mobile channels before engaging with a salesperson. This has shifted the buying process from one that is sales-driven to marketing-driven. Now, more than ever, marketers are challenged to deliver relevant and engaging content across multiple channels and throughout the customer lifecycle. Compendium's data-driven content marketing platform aligns relevant content with customer data and profiles to help companies more effectively attract prospects, engage buyers, accelerate conversion of prospects to opportunities, increase adoption, and drive revenue growth.
Compendium's innovative solution complements Oracle's industry-leading Eloqua Marketing Cloud, a part of Oracle's comprehensive Customer Experience solution. The combination of Oracle Eloqua Marketing Cloud with Compendium is expected to enable modern marketers to automate content delivery across channels by aligning persona-based content with customers' digital body language to increase "top-of-funnel" customer engagement, improve the quality of sales leads, realize the highest return on their marketing investment, and increase customer loyalty.
Compendium customers and partners: Please use your existing contacts for professional services and sales.
Oracle is currently reviewing the existing Compendium product roadmap and will be providing guidance to customers in accordance with Oracle's standard product communication policies. Any resulting features and timing of release of such features as determined by Oracle's review of Compendium's product roadmap are at the sole discretion of Oracle. All product roadmap information, whether communicated by Compendium or by Oracle, does not represent a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. It is intended for information purposes only, and may not be incorporated into any contract.
Cautionary Statement Regarding Forward-Looking Statements
This website contains certain forward-looking statements about Oracle and Compendium, including statements that involve risks and uncertainties concerning Oracle's acquisition of Compendium, anticipated customer benefits and general business outlook. When used on this website, the words "anticipates", "can", "will", "look forward to", "expected" and similar expressions and any other statements that are not historical facts are intended to identify those assertions as forward-looking statements. Any such statement may be influenced by a variety of factors, many of which are beyond the control of Oracle or Compendium, that could cause actual outcomes and results to be materially different from those projected, described, expressed or implied in this document due to a number of risks and uncertainties. Potential risks and uncertainties include, among others, the possibility that the anticipated synergies of the combined companies may not be achieved after closing, the combined operations may not be successfully integrated in a timely manner, if at all, general economic conditions in regions in which either company does business, and the possibility that Oracle or Compendium may be adversely affected by other economic, business, and/or competitive factors. Accordingly, no assurances can be given that any of the events anticipated by the forward-looking statements will transpire or occur, or if any of them do so, what impact they will have on the results of operations or financial condition of Oracle or Compendium. You are cautioned to not place undue reliance on forward-looking statements. Neither Oracle nor Compendium is under any duty to update any of the information on this website.