Your search did not match any results.
We suggest you try the following to help find what you’re looking for:
Redwood Shores, Calif.—Jul 7, 2020
Following a long stretch of stay-at-home orders, consumers are eager to get out and travel according to a new research study from Oracle and Skift. Just over half (51%) of people surveyed in both North and Latin America plan to book trips in the next six months, while 38% of those in Asia-Pacific and Europe are planning get-aways. People, however, are opting to stay closer to home with driving distance (47%) or domestic trips (44%) being favored. With so much uncertainty ahead, consumers are also demanding flexible cancellation and refund policies (76%) and are more open to considering hotels offering discounted rates (65%).
Consumers’ willingness to travel also comes with heavy caveats for hotels in terms of advancements in cleaning and technology. In response, 70% of hotels already are or are planning to adopt contactless technology for check-in, food ordering, concierge services and more. Ninety percent have or are planning to also increase cleaning and disinfecting frequency and training for staff on these procedures and safer guest interactions (89%).
“As the hospitality industry turns a corner on the road to recovery, technology will be critical to protecting travelers and workers alike,” said Alex Alt, senior vice president and general manager, Oracle Hospitality. “Safety rightly remains consumers’ top priority when they consider traveling, and the hospitality industry is doubling down on technology to facilitate social distancing and reduce face to face interaction for guests’ protection.”
The global study, A Data-Driven Look at Hospitality’s Recovery, explored 4,600 consumers and 1,800 hotel executives’ attitudes and outlook on travel, including changes to the guest and employee experience, booking policies and distribution, and the industry’s recovery outlook.
With international border restriction and flying concerns, hotels will be welcoming new types of travelers, making the stakes high to leave a positive impression that will lead to repeat business and word-of-mouth recommendations. The survey found that:
Technology is enabling social distancing and cleanliness by reducing the need for in-person interactions and empowering hotels to deliver ‘high-touch’ service without the ‘touch.’ Specifically:
The Oracle and Skift survey queried more than 1,800 hospitality executives, from a mix of businesses including hotels, short-term rental operators, cruise companies, boutique hotels and casinos, among others, to understand their opinions about an altered marketplace. Additionally, 4,600 consumers across North America, Europe, Asia-Pacific and Latin America were surveyed to understand the COVID-19’s impact on travel plans and expectations for hotel stays.
Oracle Hospitality brings over 40 years of experience in providing technology solutions to independent hoteliers, global and regional chains, gaming, and cruise lines. We provide hardware, software, and services that allow our customers to act on rich data insights that deliver personalized guest experiences, maximize profitability and encourage long-term loyalty. Our cloud-based, mobile-enabled solutions for property management, point-of-sale, distribution, and reporting and analytics lower IT costs and maximize business agility. Oracle Hospitality’s OPERA is recognized globally as the leading property management platform and offers open APIs to serve as a platform for industry innovation. For more information about Oracle Hospitality, please visit www.oracle.com/Hospitality.
The Oracle Cloud offers a complete suite of integrated applications for Sales, Service, Marketing, Human Resources, Finance, Supply Chain and Manufacturing, plus Highly Automated and Secure Generation 2 Infrastructure featuring the Oracle Autonomous Database. For more information about Oracle (NYSE: ORCL), please visit us at www.oracle.com.
Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners.