Oracle Customer Success — Bandai Co., Ltd.

Bandai Co., Ltd.

Bandai Processes Online Orders 10x Faster, Enhances Data Security, and Supports Global Expansion with Engineered Systems

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By building a new ecommerce site with Oracle Exadata Database Machine and Oracle Database’s security options, we can process online orders 10x faster and enhance security for sensitive customer information. It also laid a foundation to expand globally and support 10x growth in sales volume.

— Shusuke Takahara, General Manager, Online Marketing Strategy Office, Bandai Co., Ltd.

Established in 1950, Bandai Co., Ltd. is one of the world’s largest toy manufacturers and video game providers. As a core subsidiary company of Bandai Namco Group, Bandai has expanded its business from producing simple doll products to a wide range of toys and hobby products including original character toys for boys and girls, plastic models kits, candy toys, confectionaries and food, vending machine toy capsules, trading cards, apparel, and lifestyle goods. Bandai also sells various popular character products and apparel, such as Dragon Ball and Gundam, to adult buyers via the Bandai Premium shopping site.

 
Challenges
  • Improve the online shopping site performance, such as selling limited edition items for popular character toys at a special sales event, to support the increasing number of members and traffic during peak periods, and minimize revenue loss due to restricted site access
  • Enhance customer service by enabling the company to rapidly process daily transactions—such as online orders and settlements for toy products—and nightly batches without delaying to the following morning
     
  • Prevent data leakage and protect critical customer personal information, such as credit card details, by tightening access control for internal and external staff, such as operation supervisor and outsourced operators
  • Gain a scalable and cost-effective database platform to support future expansion by centralizing disparate shopping sites in Japan, Hong Kong, Singapore, and Taiwan into a single global ecommerce site
Results
  • Supported large numbers of concurrent users in accessing the shopping site and increased revenue opportunities by adopting Oracle Exadata Database Machine to improve data processing speed per minute by 10x, accelerate batch processing time by 24x, update membership information 7x faster, and online orders 6x faster
  • Improved customer service by gaining ability to rapidly process batches, such as shipment data for toy orders, anytime and allowing staff to focus on serving customers instead of handling delays for deliveries
  • Ensured data security and met regulatory requirements by using Oracle Advanced Security and Oracle Data Masking and Subsetting Pack to encrypt and mask sensitive customer information, Oracle Database Vault to strengthen access control for database administrators, and Oracle Audit Vault and Database Firewall to audit and monitor database activities
  • Enhanced members’ confidence of data security by centralizing security control measures across all the businesses of Bandai Namco Group with Oracle Database’s security options and preventing the leakage of critical customer information
  • Supported the expansion of Bandai Premium to a global ecommerce site by using a high-performing and scalable Oracle Exadata to meet the demands of 10x sales growth and site traffic due to growing registered members

 

The test result demonstrated the extreme performance and scalability of Oracle Exadata Database Machine, giving us confidence that it would support our increasing sales volume and global expansion in the future.

— Shusuke Takahara, General Manager, Online Marketing Strategy Office, Bandai Co., Ltd.

Execution

After conducting testing for various business processes in the same environment as the production system, Bandai implemented Oracle Exadata for its ecommerce site and completed the project in just five months.

 “We have successfully installed and gone live with the new platform, thanks to a pre-configured and pre-tested Oracle Exadata. There was no drop in performance even with data encryption,” said Go Taguchi, manager, E-commerce platform team, online marketing strategy office, Bandai Co., Ltd.
 


About Bandai Co., Ltd.

Headquarters

 
Tokyo, Japan

Employees

 
1,197

Annual Revenue

 
US$1 to US$5 Billion

Partners

Bandai has been working with Oracle Partner, Tenik Co., Ltd. over the years to provide support for its ecommerce platform.  Tenik assisted Bandai to implement Oracle Exadata and involved in the design, application development, and daily operation of the new system.

“With Tenik’s rich knowledge and experience with Oracle products, we completed the project on time and enabled us to reap the benefits of Oracle Exadata,” Takahara said.
 

Published:  Oct 18, 2016