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Oracle Customer Success—IFC
IFC Develops and Integrates a Mobile App to Drive Outside Sales Efficiency and Enable Reps to Spend More Time Selling
Share“Oracle Mobile Cloud Service enables our more than 100 outside sales representatives to be more efficient and focus on getting more sales by automatically integrating with our CRM and eliminating the need to manually create and send reports and orders.
— Jorge Mariscal, Director of Operations and Systems, IFC
IFC is a leading Spanish skincare pharmaceutical laboratory with more than 400 employees and exports to more than 80 countries. It focuses on innovation, high standards, and business excellence—designing its factories to the highest quality, energy efficiency, and environmental standards—and collaborating with some of the most important research centers in the world.
Business Challenge
- Develop a cloud mobile app that integrates with the company’s customer relationship management (CRM) system, enabling more than 100 outside sales representatives to automatically submit reports and orders from their visits to pharmacies and hospitals
- Eliminate delays in transferring orders and field sales reports to headquarters, saving sales representatives time and accelerating the delivery of pharmaceutical products to pharmacists and doctors
- Implement a scalable, secure, and flexible platform that enables the company to take full advantage of mobility by developing more applications, such as a mobile product catalogue and on-the-go approvals of expenses and holidays
Results
- Implemented Oracle Mobile Cloud Service to deploy a cloud mobile app that enables more than 100 outside sales representatives to automatically log and submit more than 150 orders and 250 field sales reports a day from anywhere, whether online or offline—including from far-flung pharmacies and hospitals with no internet connection
- Eliminated the need for sales representatives to manually submit orders and create reports, enabling them to spend more time selling and less time on administrative tasks
- Improved customer satisfaction by processing pharmaceutical orders the same day, down from three to four days when sales representatives had to manually submit orders after a successful field sale
- Deployed the mobile application for iOS and Android devices, making it available to all sales representatives and enabling them to securely access information on-the-go as well as submit expenses, reports, and orders on and offline
- Gained the ability to develop additional applications, such as a catalog of skincare products to further empower sales representatives, as well as remote approvals of expense reports and vacation requests
With Oracle Mobile Cloud Service, we have created a mobile app that drives efficiency and effectiveness by enabling our sales representatives to focus on what they do best: selling, not filling out paperwork.
— Jorge Mariscal, Director of Operations and Systems, IFC
Execution
IFC implemented their first mobile app, backed by Mobile Cloud Service, in only three months.
About IFC
Headquarters
Santander, Spain
Employees
400
Annual Revenue
Under $100 Million
Partners
Oracle Platinum Partner Avanttic was key in assisting IFC, from the concept and design to selecting the right solution and implementing it.
Oracle Solutions Used
Published: Aug 17, 2016