Oracle Customer Success—Saint-Gobain

Dahl Brothers embraced Modern Marketing when they partnered with Oracle Marketing Cloud.  By exploring the data customers leave behind online and delivering personalized, individualized communications based on the information associated with each customer, Dahl Brothers is now communicating through a series of highly targeted emails. The company can be proactive around the interests that customers express and can respond quickly when there’s a specific need from an individual. “The days of announcing all new products to all customers are over,” says Christian Agger, eCommerce and Marketing Director at Saint-Gobain. “We now segment communications so we only send the news out to those who have recently purchased or shown interest in that particular product type.” 

 

Dahl Brothers now offers eService—an advisory and promotions program based on emails tailored to the individual customer. Not only did Dahl Brothers’ work earn the company a much-coveted Danish Rambuk Award, but the eService program is driving significantly more sales and traffic than before—both online and in-store. In addition, Dahl Brothers quickly achieved a 19 percent increase in brand awareness over the previous year. “Our customer dialogue has become measurable,” says Christian. “We now know what works for our customers. And it’s to our benefit and theirs to now push those buttons a little more.”