In a matter of weeks, every digital and non-digital marketing activity was integrated, creating a full picture that allows the team to align with rapidly evolving business requirements, understand customer challenges and pain points, and provide them with the exact solution they need. On the lead scoring front, it didn’t take long for the team to reap more massive benefits. Not only did Oracle Marketing Cloud reduce prospection efforts down to almost zero, but the lead conversion rate also took off to unexplored heights (60-70%). But there was more: "after just four months, marketing contribution to the sales pipeline had already increased from 5% to 40%, which was unheard of inside the organization," says Güçlü. "All in all, everybody was so impressed with the figures that they were using Oracle Marketing Cloud after just six months, which is a fragment of the time typically required to deliver innovation in any given enterprise environment." What happened in the French team is now considered as a best-practice for all Samsung departments worldwide, which even leads Güçlü to think that "with such powerful tools in hand, it won’t take long before marketers are able to forecast sales performance better than financials teams.