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Oracle Customer Success—Telefónica


Telefónica Expands Cloud Portfolio with Oracle Cloud


Oracle Private Cloud Appliance enables our clients to run Oracle solutions on a high-performance platform, opening up new business opportunities for us. Its flexibility and scalability makes it extremely attractive to clients versus a traditional solution.

— David González Serrano, Product Manager, Outsourcing Services, Telefónica

Telefónica Expands its Cloud Product Portfolio and Develops B2B Business Opportunities

Present in 21 countries in Latin America and Europe and with more than 320 million customers, Telefonica is one of the largest telecommunications companies in the world. Emphasizing innovation, Telefonica invested more than 6.568 million Euros in research development in 2016. 
Telefonica Spain’s roadmap called Living Cloud, for the digital transformation of large Spanish companies, has the slogan "We choose it all." It focuses on offering companies a proposal of differentiating value to carry out their digitization. It includes excellent connectivity, a specific roadmap and unique experience for each company. Always within the Cloud First model where big data and innovation are two key factors that enable the company to know their clients, personalize services, and guarantee data control and security. 
Business Challenge
  • Respond to a market need for a flexible, adaptable cloud platform on which to run Oracle solutions
  • Offer a cloud solution that is easy to implement and scale according to business needs and seasonality to attract more B2B clients looking to outsource IT capacity and maintenance
  • Implemented Oracle Private Cloud Appliance, expanding Telefónica’s B2B cloud portfolio, enabling the telecommunications company to offer clients a high-performance platform on which to run Oracle solutions
  • Provided Telefónica new business opportunities by offering clients a flexible Platform as a Service solution that can be scaled up or down depending on business needs or seasonality, such as peak seasons in the tourism industry
  • Boosted customer satisfaction by providing high performance and minimizing downtime, enabling the customers to manage their data and businesses with greater peace of mind and efficiency
  • Reduced total cost of ownership for clients transitioning from a traditional, physical solution, reducing overall costs, eliminating hardware costs and maintenance needs and simplifying IT administration 
  • Reduced time to market significantly versus a traditional platform, enabling clients to begin using their solution faster 


Oracle provides the peace of mind that underpins our commitment to our clients. Its flexibility, reliability, and continued support have enabled us to expand our portfolio and our book of clients.

— David González Serrano, Product Manager, Outsourcing Services, Telefónica


After deliberate technical and financial analyses, Telefónica implemented Oracle Private Cloud Appliance in six months with support from Oracle Consulting

About Telefónica


Madrid, Spain



Annual Revenue

99 Million Dollars
Telefónica is one of the largest telecommunications companies in the world by market capitalization and number of customers with a comprehensive offering and quality of connectivity that is delivered over world class fixed, mobile and broadband networks. The company has a significant presence in 21 countries and over 350 million accesses around the world. Telefónica has a strong presence in Spain, Europe and Latin America, where the company focuses an important part of its growth strategy.

Telefónica is 100% investor-owned, with more than 1.5 million direct shareholders. It is listed on the Spanish, London, New York, Lima, and Buenos Aires stock exchanges.
Published:  Jul 31, 2017