Oracle Recognized as a Leader in the 2026 Gartner® Magic Quadrant™ for B2B Marketing Automation Platforms
For the fourteenth consecutive year, Oracle has been named a Leader in the 2026 Gartner® Magic Quadrant™ for B2B Marketing Automation Platforms.¹ ² We believe this recognition highlights Oracle’s commitment to helping enterprise marketing and sales teams unify around trusted customer data, focus on high-value opportunities, and achieve precision revenue growth.
From Oracle’s perspective, Oracle Marketing brings together unified customer and enterprise data, marketing orchestration, B2B automation through Oracle Eloqua, and AI agents in one connected marketing foundation. It helps teams identify verified demand, build precise audiences, launch coordinated programs, align with sales, and measure outcomes.
1. From 2013 to 2020 this Magic Quadrant was known as Magic Quadrant for CRM Lead Management.
2. In 2013, we were recognized by the name: Oracle (Eloqua).
2026 Gartner® Magic Quadrant™ for B2B Marketing Automation Platforms, Published: September 22, 2026. Analysts: Jeff Cohen, Upasna Chandna, Martin DeWitt, Julian Poulter.
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