Oracle CX for High Tech, Manufacturing, and Automotive
Deepen digital capabilities and cut through product-only mindsets. Oracle CX for High Tech, Manufacturing, and Automotive connects customer data with asset data for a holistic 360-degree customer view that improves sales and service experiences, provides new revenue opportunities, and better supports partners, resellers, and dealers.
Frost & Sullivan executive brief: The Vision for Service Transformation in Manufacturing
Explore Oracle CX for High Tech, Manufacturing, and Automotive
CX solutions for high tech
Embrace digitization and emerging technologies to create a customer-centric view, reduce time to market, minimize product lifecycles, and open potential revenue streams.
Clean, complete data
Use clean, consistent, and complete customer data to intelligently improve service operations, service sales, and asset performance.
AI-optimized processes
Leverage AI to optimize quoting, pricing, and ordering processes.
Partner channel support
Fully support partners and dealers. Boost sales with partner programs and marketing development fund (MDF) management.
Digital customer service
Give customers an array of digital customer service channels to choose from, including chat, cobrowse, email, video, and field service.
CX solutions for industrial manufacturing
Accelerate time to market and transform your go-to-market execution with a complete CRM to back-office solution that’s tailored for the manufacturing industry. Capture market opportunity, support new businesses models, stay relevant, and increase customer lifetime value (CLV).
Data-driven personalization
Leverage enriched data for both known and unknown customers to intelligently personalize offers across marketing channels.
CRM to back-office integration
Coordinate and streamline configuration, quoting, and ordering processes while taking advantage of real-time inventory checks to optimize and track deliveries.
Combined customer and asset data
Proactively serve customers by monitoring, servicing, and managing their assets to increase performance and enhance customer lifecycle recommendations.
Intelligent recommendations
Leverage customer and asset data to provide intelligent recommendations for optimizing asset usage and providing subscription offerings.
Improve field service productivity
Maximize field technician utilization with smart job assignment, scheduling, and routing.
CX solutions for automotive
Take advantage of a complete CX solution suite across sales, service, ecommerce, marketing, loyalty, AI, and data management to engage customers, empower dealers, and offer next-level customer and vehicle care.
Automated, data-driven, personalized experiences
Target customers with data-driven campaigns and deliver product, offers, personalized content, and sales/service guidance across all channels to increase brand engagement.
Dealer and wholesaler channel support
Provide a complete customer experience (CX), segment and target high-value customers, and increase customer lifetime value—from marketing to sales to customer service.
Subscription management and recurring billing support
Leverage new, innovative subscription pricing models and manage them from start to finish for sustainable, long-term revenue growth.
Oracle CX customer success in high tech, manufacturing, and automotive
Airborn scales for growth and improves CX with a self-service purchasing solution.
Key benefits—CX for high tech, manufacturing, and automotive
Increase the ease and speed of doing business
Make speed your competitive advantage. Digitize your quote-to-order process with around-the-clock omnichannel configuration, pricing, and quoting (CPQ) to help your business increase revenue and customer satisfaction.
Gain a much-needed holistic view of your market
Eliminate the one-dimensional, product-centric views of your market. Combine product and asset data as well as reseller/dealer sales and activities to improve the customer experience for all parties.
Improve partner channel performance and profitability
Provide digital tools to improve partner and dealer productivity, sales, and customer service. Tie the all-important, 360-degree customer data to asset data through IoT to improve sales, ordering, cross-selling, and customer service processes.
Increase revenue and customers
Acquire new customers or cross-sell to existing customers. Increase revenue by developing new, hyper-personalized customer promotions through digital channels that leverage real-time AI and analytics. Gain a new source of revenue with “as-a-service” subscription offerings.
Simplify and streamline processes
Connect CRM and back office specifically with regard to the supply chain, enhancing CX, eliminating data silos, and streamlining processes.
Fast-evolving digital assistants are getting more attention from manufacturers
Paul Vallejo, Solution Manager, Industry Strategy Group, Oracle
Manufacturers are facing a number of challenges as they adapt to the new normal brought on by COVID-19. The good news is that there are technological solutions that can help them continue to thrive. Digital assistants can be implemented rapidly for an immediate impact on productivity. Digital assistants have moved beyond simple chatbots to highly capable and flexible tools.
Read the complete postFeatured Blogs
- JUNE 1, 2021 Oracle named a leader in 2021 Gartner Magic Quadrant for Multichannel Marketing Hubs for the fourth consecutive year
- FEBRUARY 26, 2021 How to master CX in manufacturing: tradition meets transformation
- MAY 26, 2021 Anything-as-a-Service is spreading across manufacturing sectors
- APRIL 26, 2021 Empower sales leaders with data-driven promotions planning
Resources
Oracle CX release readiness
See what’s new in Oracle CX for Industries. Review the latest features, including capability overviews, business benefits, setup considerations, and usage tips.
CX for Industries documentation
Oracle offers a wide range of documentation, videos, and tutorials that will help you learn more about Oracle CX for High Tech, Manufacturing, and Automotive. You'll find all of these resources and more in the Oracle Help Center.
Develop your CX skills
Oracle University provides a variety of learning solutions to help you build cloud skills, validate expertise, and accelerate adoption. Learn more about the training and certification you can rely on to ensure your organization's success.
More learning resources:
Oracle Cloud Marketplace
Power transformation with innovative partner applications and services. Find the most comprehensive list of sales cloud, service cloud, and marketing cloud applications in the Oracle Cloud Marketplace.
Consulting and partner services
CRM best practices
A customer relationship management (CRM) system isn’t just one solution; it’s an end-to-end solution that should include sales cloud, service cloud, commerce cloud, and marketing cloud, as well as an AI-enabled customer data platform (CDP) that can combine online, offline, and third-party data sources for a complete, dynamic customer view. To create a CRM solution that your sales reps will use, you need get all the pieces right. That why it’s good to be aware of the best practices.