Why Are We Building This?
Data preparation always takes more time than you think it will, and you can’t get to the analysis and synthesis phase until you prepare the data. Smart data preparation augments, enhances, heals, and creates richer data that can lead to improved business insights and sharper understanding. Tailoring the prep environment with organization-specific context connects consumers with data in the context of their business.
We will ensure integrated data preparation so that organizations can get higher quality data to use for their analysis.
Smart data preparation is a set of functions that leverage a vast amount of linked, open source reference knowledge to discover a wide range of semantic types. It provides a significant number of demographic and geographic enrichments including population data, latitude and longitude, pattern recognition (such as telephone and credit card numbers), and even gender identification based on an individual’s given name.
Customer-specific data also needs this type of intelligent service to enable better preparation and enrichment. We plan to bring the following intelligent services to the smart data preparation capabilities of Oracle Analytics:
With expanded and augmented data preparation capabilities, customers will benefit from a richer, faster data analysis process. Smart recommendations can be used to improve and enhance data based on automatic data profiling and inclusion of custom-reference data to enrich data sources. These enriched data sources can be easily shared with others, giving everyone in your organization access to better data for better analysis.
The preceding is intended to outline our general product direction. It is intended for informational purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, timing, and pricing of any features or functionality described for Oracle’s products may change and remains at the sole discretion of Oracle Corporation.