Oracle Advertising

In an increasingly complex and connected world, you need to know who your best audiences are and be able to reach them in the right environment. You need to make sure that your ads are seen by real people. It’s all about that age-old question: “Did my advertising achieve its objectives?” With Oracle Advertising (formerly Oracle Data Cloud), you can answer this question today and be ready for what’s next.

Make an Impact With Your Advertising Investments
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Read Forrester’s Total Economic Impact report of Oracle Contextual Intelligence Read Forrester’s Total Economic Impact report of Oracle Contextual Intelligence

See how using Oracle Contextual Intelligence boosts profits, improves ROI, and shortens payback periods.

Read the report
The Outlook for Contextual Solutions in Data-Driven Advertising and Marketing The Outlook for Contextual Solutions in Data-Driven Advertising and Marketing

Understand how contextual techniques are poised to play a central role in advertising and media monetization.

Download the report

Explore Oracle Advertising products

Audiences

Reach your most relevant buyers with the highest propensity to buy your products or services. Oracle Audiences has built and acquired the most accurate audience datasets, constantly curated to ensure relevancy and scale, so you can deliver effective global advertising campaigns and increase customer acquisitions.


Contextual Intelligence

Protect your brand and make every impression count. Oracle Contextual Intelligence analyzes content and matches it to contextual segments for digital advertising campaigns, providing a contextual targeting and brand safety solution for brands, agencies, and publishers.


Oracle OnRamp

Oracle OnRamp will match these users, and then classify their attributes into new categories in your private taxonomy. You can then activate this offline data across multiple media execution platforms for targeting, analysis, modeling, and optimization.


Moat Measurement

Use our award-winning Moat products to measure the impact of your advertising, with more than 50 metrics accredited by the Media Rating Council (MRC) across video, display, and in-app for a customized view of performance. Understand people-based reach and frequency across both TV and digital, and use an in-depth understanding of consumer attention to attribute campaign success to sales.


Oracle Advertising Summit highlights

Make a positive, sustainable impact video
Why brand purpose is more important than ever

Discover the role advertising plays in developing and owning brand purpose and values and how that leads to a better customer experience.

Watch the video (2:52)
Develop your brand purpose and value in the ad space
Develop your brand purpose and value in the ad space

Discover why your brand's purpose is so important and discover how you can find your brand's purpose and values through advertising.

Watch the highlights (3:20)
How to define and set responsible media best practices
How to define and set responsible media best practices

Learn how to use advertising to help build awareness around what your brand stands for. It’s not only responsible but also economically advantageous.

Watch the video (2:32)
Expert guidance through the data ethics and brand safety landscape
Expert guidance through the data ethics and brand safety landscape

Aaron Tabas, VP of content strategy and innovation at Vox Media, shares his recommendations and wishes for the advertising industry.

Watch the video (3:10)
Disneyland Paris logo

Disneyland Paris uses Contextual Intelligence to help families find fun

"Before using a contextual solution, the challenge that [we] were facing was a decrease in reach and an increase in cost per acquisition. From the moment we used custom and contextual segments, we saw great outcomes in our campaigns."
—Sebastien Mayer, Programmatic Audience Management Lead, Disneyland Paris

Oracle Advertising customer successes

View more customer successes

Learn how the biggest brands, agencies, and publishers use Oracle Advertising to deliver exceptional customer experiences that drive better business outcomes.

Resources to improve digital advertising experiences

TV and digital campaign measurement guide

Measuring TV and digital campaigns—beyond basic metrics—has always been a challenge, even for the most advanced advertisers and publishers. This guide shows you the formula you need to effectively measure cross-platform impact.

Get the guide

Switched on: An essential guide to navigating the advanced TV and video landscape

Get tactical. Learn where to focus and how to successfully execute an advanced TV and video campaign.

Download the ebook (PDF)

Brand safety, suitability, and responsible media: A guide for digital advertisers

Protect your brand, intrigue your customers, and minimize risk. Learn to apply brand safety, suitability, and responsibility at every stage of the advertising lifecycle.

Download the guide

Digital advertising guide: Build a data-driven digital ad strategy

To create a data-driven advertising strategy, focus on audience, context, and measurement. Read our guide to learn the who, where, and how of digital advertising.

January 3, 2024

Top 5 contextual targeting tactics: seasonal alignment

Tim Carr, Head of Marketing, Oracle Advertising

Whether naturally occurring or manufactured through marketing activities, many brands experience predictable, repeatable, significant surges in sales year over year during the same time frames. By monitoring these buying patterns and identifying their drivers, advertisers can place their ads in the types of content most closely related to those activities or events using contextual intelligence.

Featured blogs

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Resources

See what’s new in Oracle Advertising

See how the Oracle Advertising team is working to make every customer interaction matter. Catch up on the latest in blogs, videos, product demos, events, and more.

Cloud Customer Connect

Cloud Customer Connect is Oracle's premier online cloud community. It’s specifically designed for peer collaboration, best practice sharing, and to provide needed tools for members so they can keep pace with product strategy. Members also provide feedback on sales cloud, marketing cloud, and service cloud solutions—directly to Oracle development.

Cloud customer connect

Cloud Customer Connect

Cloud Customer Connect is Oracle's premier online cloud community. It’s specifically designed for peer collaboration, best practice sharing, and to provide needed tools for members so they can keep pace with product strategy. Members also provide feedback on sales cloud, marketing cloud, and service cloud solutions—directly to Oracle development.

More customer community groups

Develop your skills

Oracle University provides a variety of learning solutions to help you build cloud skills, validate expertise, and accelerate adoption.

Adtech

Adtech software is used to purchase advertising space and by publishers to price and sell their ad space. But adtech can be confusing because there are many types and many different uses for it. To fully understand this arena, it’s good to be aware of the best practices, next practices, and complementary tools so you can achieve superior results.

The Oracle Playbook series

We've compiled the secrets to our people, process, and systems strategy. And we want to share them with you.

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